165200 Lindsey’s Peace Corps Mali Blog, comment posted on June 6, 2007,http://www.xanga.com/lindsaybonanno/ (accessed June 15, 2007).201 My Life as a Volunteer, comment posted on August 7, 3006,http://adrianneblauvelt.blogspot.com/ (accessed June 15, 2007).202 Melanie in Madagascar, comment posted on September 16, 2006,http://mellovestravel.livejournal.com/ (accessed June 15, 2007).203 Megan’s Peace Corps Adventures, comment posted on November 5, 2006,http://mmathias.googlepages.com (accessed June 15, 2007).204 The Requisite Blog of a PCV, comment posted on May 10, 2007.205 Life’s a Garden, Dig It, comment posted on March 23, 2007,http://jennynjeff.blogspot.com/ (accessed June 15, 2007).206 Peace Corps Dominican Republic, comment posted on May 16, 2007,http://elizabethcairns.blogspot.com (accessed June 15, 2007).207 Ibid., comment posted on August 28, 2006.208 Ibid.209 Gone to Albania, comment posted on February 3, 2007.<strong>21</strong>0 The Requisite Blog of a PCV, comment posted on February 13, 2007.<strong>21</strong>1 Meanwhile in Africa. . ., comment posted on October 11, 2006.<strong>21</strong>2 Personal conversation with “Whitney,” a Senegal volunteer on December 20,2005.<strong>21</strong>3 Ryan In Jordan, comment posted on October 5, 2005,http://ryan_in_jordan.blogspot.com (accessed June 15, 2007).
166<strong>21</strong>4 Gittlemana, comment posted on October 15, 2005,http://gittlemana.livejournal.com (accessed June 15, 2007).<strong>21</strong>5 Magda’s Travels, comment posted on April 17, 2007,http://madgastravels.blogspot.com (accessed June 15, 2007).<strong>21</strong>6 This is an Account of my Peace Corps Experience in Haiti, comment posted onMarch 2004, http://www.travelpod.com/travel-blog/katherinebuckel/pchaiti/tpod.html(accessed June 15, 2007).<strong>21</strong>7 Anne_PCV’s Journal from El Salvador, comment posted on October 6, 2006,http://www.xanga.com/Anne_PCV (accessed June 15, 2007).<strong>21</strong>8 Ryan in Jordan, comment posted on September 22, 2004.<strong>21</strong>9 Jacqueline’s Blog, comment posted on May 31, 2007,http://jbrysacz.blogspot.com (accessed June 15, 2007).220 Root: Adventure in Bangladesh, comment posted on August <strong>21</strong> 2003.2<strong>21</strong> Aaronblondeau.com, comment posted on January 20, 2003.222 Peace Corps Dominican Republic, comment posted on May 16, 2007.223 This is an Account of my Peace Corps Experience in Haiti, comment posted onFebruary 15, 2004.224 Libby in Kenya, comment posted on July 7, 2007,http://libbybryant.blogspot.com/ (accessed June 15, 2007).225 Lindsey’s Peace Corps Mali Blog, comment posted on July 16, 2007,http://www.xanga.com/lindsaybonanno/ (accessed June 15, 2007).
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The Pennsylvania State UniversityTh
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ABSTRACTiiiIn 1961 John F. Kennedy
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Visual Rhetorics are Politically Ch
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2Five months later, in his January
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4evening news with Walter Cronkite,
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6important as it guarantees the org
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8volunteer service an appealing loo
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10teaching school children about ot
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12turnover and shrinking budgets, t
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14program simply because he feels i
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16appealing to a new type of volunt
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18ever less connected with one anot
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20Political DisengagementOne of the
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22devaluing of the public sector ov
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24has broad residual effects. Almos
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26Review of LiteratureA review of p
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28served overseas with the Peace Co
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30holds a space in the hearts of Am
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32policy changes. I turn to Public
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34Chapter 2Recruiting the 21 st Cen
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36New Recruitment RhetoricThe AdCou
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38go?” In 1999, the Peace Corps b
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40American values. The key rhetoric
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42upon recommending the establishme
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44While the wording of these print
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46the major emphases in recruitment
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48audience. Each of the two radio s
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50the speaker asks, “Would you cr
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52and walks toward a kiosk with a p
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54All of the PSAs, regardless of me
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56expanded menu of options, includi
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58Volunteers are college graduates
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60life when you get back. Or you ma
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62People of ColorThe largest, most
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64The other major recruitment tools
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66Figure 2.7Aside from the main hom
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68For many, the image of the organi
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70Chapter 3Framing the World: Visua
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72This chapter analyzes the visual
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74the whole enterprise. This very p
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76genres, cultural norms, ideograph
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78experienced, and explored.” 152
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80very many children at all. These
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82volunteer as a “real” person,
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84Figure 3.11 Figure 3.12There exis
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86group of children, such as in fig
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88Figure 3.18 Figure 3.19The pictur
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90cleanest and most attractive to t
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92primitive lives. As evidenced by
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94recruitment rhetoric of today foc
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96Volunteers quite often post pictu
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98Chapter 4Beyond the New Frontier:
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100people are dissatisfied with tod
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102perceive their service as helpfu
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104“It's just that every time I t
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106Motivation for VolunteeringEric
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108me to join the Peace Corps - the
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110type of actual work. I'm suppose
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112like what’s the point?! This p
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- Page 129 and 130: 124Aaron’s “Once everything is
- Page 131 and 132: 126Peace Corps critique and comment
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- Page 135 and 136: 130Chapter 5Looking Forward: Peace
- Page 137 and 138: 132The proposed fourth goal, inspir
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- Page 143 and 144: 138In an effort to increase post Se
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- Page 151 and 152: Notes1 John F. Kennedy, “Remarks
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- Page 173 and 174: 168235 Ibid.236 Ibid.237 The Citize
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- Page 177 and 178: 172Delli Carpini, Michael X. “Gen
- Page 179 and 180: 174Meister, Mark. “Sustainable De
- Page 181: Casey Malone MaughCurriculum Vitae6
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