PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

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157123 Ibid.124 Peace Corps, “About the Peace Corps: Who volunteers, People ofColor/Volunteer Profiles,”http://www.peacecorps.gov/index.cfm?shell=learn.whovol.peopleofcolor.volprofiles(accessed December 3, 2007).125 Ibid.126 Ibid.127 Gaddi Vasquez, “Statement of Gaddi H. Vasquez, Director, The Peace CorpsBefore the United States Senate Committee on Foreign Relations Subcommittee onWestern Hemisphere, Peace Corps, and Narcotics Affairs,” Peace Corps Online,http://peacecorpsonline.org/messages/messages/2629/1008362.html (accessed December3, 2007).128 John C. Rude, “Why the Peace Corps needs a Fourth Goal,” Peace CorpsOnline, http://peacecorpsonline.org/messages/messages/2629/1008052.html.129 Leo Cecchini, “While the Peace Corps Slept,” Peace Corps Writers Online,http://www.peacecorpswriters.org/pages/2003/0305/prntvrs305/pv305pchist-cecc.html.130 Susan Sontag, On Photography (New York: Dell Publishing, 1977), 4.131 Guy Debord, Society of the Spectacle (Detroit: Black and Red, 1983), ii.132 Kevin Michael Deluca and Anne Teresa Demo, “Imaging Nature: Watkins,Yosemite, and the Birth of Environmentalism,” Critical Studies in Media Communication17 (2000): 242.
158133 Graham C. Clarke, The Photograph (New York: Oxford University Press,1997), 27.134 Roland Barthes, Camera Lucida: Reflections on Photography, Translated byRichard Howard, (New York: Hill and Wang, 1981), 10.135 Robert Hariman and John Louis Lucaites, “Performing Civic Identity: TheIconic Photograph of the Flag Raising on Iwo Jima,” Quarterly Journal of Speech 88(2002): 366.136 Sontag, On Photography, 4.137 Ibid., 7.138 Robert Hariman and John Louis Lucaites, “Public Identity and CollectiveMemory in U.S. Iconic Photography: The image of ‘Accidental Napalm’,” CriticalStudies in Media Communication 20 (2003): 37.139 For visual rhetorical criticism please see, Kevin Michael Deluca and AnneTeresa Demo, “Imaging Nature: Watkins, Yosemite, and the Birth of Environmentalism,”Critical Studies in Media Communication 17 (2000): 241-260; Anne Teresa Demo,“Guerrilla Girls’ Comic Politics of Subversion,” Women’s Studies in Communication 23(2000): 133-156; Janis L. Edwards and Carol K. Winkler, “Representative Form and theVisual Ideograph: the Iwo Jima Image in Editorial Cartoons,” Quarterly Journal ofSpeech 83 (1997): 289-310. Cara A. Finnegan, Picturing Poverty (Washington:Smithsonian Books, 2003); Cara A. Finnegan, “The Naturalistic Enthymeme and VisualArgument: Photographic representation in the ‘skull controversy’,” Argumentation andAdvocacy 37 (2001): 133-149; Cara Finnegan, “Documentary as Art in U.S. Camera,”
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The Pennsylvania State UniversityTh
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ABSTRACTiiiIn 1961 John F. Kennedy
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Visual Rhetorics are Politically Ch
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2Five months later, in his January
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4evening news with Walter Cronkite,
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6important as it guarantees the org
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8volunteer service an appealing loo
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10teaching school children about ot
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12turnover and shrinking budgets, t
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14program simply because he feels i
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16appealing to a new type of volunt
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18ever less connected with one anot
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20Political DisengagementOne of the
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22devaluing of the public sector ov
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24has broad residual effects. Almos
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26Review of LiteratureA review of p
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28served overseas with the Peace Co
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30holds a space in the hearts of Am
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32policy changes. I turn to Public
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34Chapter 2Recruiting the 21 st Cen
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36New Recruitment RhetoricThe AdCou
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38go?” In 1999, the Peace Corps b
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40American values. The key rhetoric
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42upon recommending the establishme
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44While the wording of these print
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46the major emphases in recruitment
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48audience. Each of the two radio s
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50the speaker asks, “Would you cr
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52and walks toward a kiosk with a p
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54All of the PSAs, regardless of me
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56expanded menu of options, includi
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58Volunteers are college graduates
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60life when you get back. Or you ma
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62People of ColorThe largest, most
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64The other major recruitment tools
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66Figure 2.7Aside from the main hom
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68For many, the image of the organi
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70Chapter 3Framing the World: Visua
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72This chapter analyzes the visual
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74the whole enterprise. This very p
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76genres, cultural norms, ideograph
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78experienced, and explored.” 152
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80very many children at all. These
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82volunteer as a “real” person,
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84Figure 3.11 Figure 3.12There exis
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86group of children, such as in fig
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88Figure 3.18 Figure 3.19The pictur
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90cleanest and most attractive to t
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92primitive lives. As evidenced by
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94recruitment rhetoric of today foc
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96Volunteers quite often post pictu
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98Chapter 4Beyond the New Frontier:
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100people are dissatisfied with tod
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102perceive their service as helpfu
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104“It's just that every time I t
Page 111 and 112: 106Motivation for VolunteeringEric
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Page 117 and 118: 112like what’s the point?! This p
Page 119 and 120: 114volunteer in El Salvador, in her
Page 121 and 122: 116asks me what I am eating for lun
Page 123 and 124: 118makes it impossible to keep goin
Page 125 and 126: 120family who were fasting, she was
Page 127 and 128: 122further define the divide betwee
Page 129 and 130: 124Aaron’s “Once everything is
Page 131 and 132: 126Peace Corps critique and comment
Page 133 and 134: 128mimicked the blogging phenomenon
Page 135 and 136: 130Chapter 5Looking Forward: Peace
Page 137 and 138: 132The proposed fourth goal, inspir
Page 139 and 140: 134doesn’t repeat his call on Ame
Page 141 and 142: 136for better working relationships
Page 143 and 144: 138In an effort to increase post Se
Page 145 and 146: 140United States government. They r
Page 147 and 148: 142American image to international
Page 149 and 150: 144others. In Chapter Three, the Pe
Page 151 and 152: Notes1 John F. Kennedy, “Remarks
Page 153 and 154: 14823 Peace Corps, “About the Pea
Page 155 and 156: 15045 Public service announcements
Page 157 and 158: 15269 Terry L. Cooper, “Civic Eng
Page 159 and 160: 154http://peacecorpsonline.org/mess
Page 161: 156114 Quarter-life crisis is a ter
Page 165 and 166: 160146 Cara Finnegan, Picturing Pov
Page 167 and 168: 162171 “Blogsphere sees Healthy G
Page 169 and 170: 164189 Casey - PeaceCorps - Ghana,
Page 171 and 172: 166214 Gittlemana, comment posted o
Page 173 and 174: 168235 Ibid.236 Ibid.237 The Citize
Page 175 and 176: 170254 “President Launches USA Fr
Page 177 and 178: 172Delli Carpini, Michael X. “Gen
Page 179 and 180: 174Meister, Mark. “Sustainable De
Page 181: Casey Malone MaughCurriculum Vitae6
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PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

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