PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

15045 Public service announcements had a place in American television broadcastingwhich was mandated by law. Today it is up to the discretion of the television stationitself to provide public service advertising space for non-profit organizations.46 “Public Service Advertising for the Peace Corps – A Case Study,” Peace CorpsOnline, http://peacecorpsonline.org/messages/messages/2629/2027028.html (accessedDecember 3, 2007).47 Ibid.48 Ibid.49 Peace Corps, “What’s the Peace Corps: Fast Facts,”http://www.peacecorps.gov/index.cfm?shell=learn.whatispc.fastfacts (accessedDecember 3, 2007).50 Michael X. Delli Carpini “Gen.com: Youth, Civic Engagement and the NewInformation Environment,” Political Communication 17 (2000): 343.51 Robert Putnam, “The Strange Disappearance of Civic America,” The AmericanProspect (Winter 1996): 34.52 Robert D. Putnam, Bowling Alone: The Collapse and Revival of AmericanCommunity (New York: Simon & Schuster, 2000).53 Robert Putnam, “Bowling Together: The United State of America,” TheAmerican Prospect (February 2002): 20.54 Ibid.55 Putnam’s view of social capital is understood as individuals who interactregularly with one another in face-to-face settings who are socialized to the norms of