PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

48audience. Each of the two radio spots has the same motivational music. There are nowords to this music; it is upbeat and motivating.The other radio spot, read by Forest Whitaker, is a bit different. In the first radioadvertisements, the music in the background is affecting, but in this advertisement, thesong, “He is Alive” plays softly underneath Whitaker’s reading. The music is somewhatdistracting, and adds little to the advertisement. The advertisement text is lengthy andsomewhat meandering. Whitaker reads his text much slower than the other two.What would happen if you didn't follow the established path?If you did the unexpected. Would you feel Scared? Proud? Relieved?Could you explain that helping the people of Peru improve their own community,would also have an effect on your own?Or assisting an entrepreneur in Ukraine to launch her small business?Or creating a support group in Malawi for children orphaned by AIDS?What if you established your own path?One that others might follow?Would you rather make your own way?Or spend your life saying "what if?"Life is Calling. How far will you go? Peace Corps.First, and most noticeably, this advertisement presents the idea of doing somethingunexpected and questions how leaving an established norm would make a person feel.The questions lead to a scenario, which reinforces service for the sake of personalgrowth, a common theme. This radio spot uses the phrase “what if?” playing on aninternal desire to live life without regret. This ad relies most heavily on the new frontierrhetoric that was seen in the advertising campaigns of the 1960s and 70s. It is aboutmaking a path into a new environment and then having others follow. The new frontier