PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

More documents

Recommendations

Info

33Overall, this study reveals that the Peace Corps in the <strong>21</strong> st century is a differentorganization than it was in the 1960s. Scholarship has, for the most part, applauded thespirit of the 1960s and held the Peace Corps up as a model because of that 1960s spirit.This study argues that the spirit of service in America today is best reflected in the PeaceCorps today.
34Chapter 2Recruiting the <strong>21</strong> st Century Volunteer: PSA and Web Site RhetoricPeace Corps members will often serve under conditions of physical hardship,living under primitive conditions. . . . For every Peace Corps member service willmean a great financial sacrifice. They will receive no salary. . . . It is essentialthat Peace Corpsmen and women live simply and unostentatiously among thepeople they have come to assist. 89The 1960s Peace Corps volunteers were pioneering frontiersmen and women.Recruitment success in the early years depended on the idea that the rugged individualwent off into the frontier to become a “hero.” 90Leroy Dorsey argues that Kennedy’s“new frontier” rhetoric invoked the key elements of sacrifice and service; he states that“Peace Corps’ volunteers met the criteria to be frontier war heroes by heeding the call toarms and exhibiting the physical stamina and the willingness to sacrifice their lives inservice to their country.” 91The 1960s recruitment slogan: “the toughest job you’ll everlove,” complements the “new frontier” motif. This recruitment slogan appealed to therugged individual in the spirit of sacrifice and service. First, the volunteer was beingrecruited to do a job, a specific service. Second, the volunteer’s job would be difficultand self-sacrificing. Finally, it would be rewarding and heroic. Kennedy’s rhetoric andthe recruitment slogan defined of the 1960s volunteer.Over forty-five years later, the Peace Corps’ recruitment slogan responds to adifferent rhetorical audience and situation. Today’s slogan is, “Life is calling. How farwill you go?” The new recruitment slogan reveals an appeal to adventure and thepersonal benefits of service. It reveals a new type voluntarism, which is a result of the
Page 1 and 2: The Pennsylvania State UniversityTh
Page 3 and 4: ABSTRACTiiiIn 1961 John F. Kennedy
Page 5 and 6: Visual Rhetorics are Politically Ch
Page 7 and 8: 2Five months later, in his January
Page 9 and 10: 4evening news with Walter Cronkite,
Page 11 and 12: 6important as it guarantees the org
Page 13 and 14: 8volunteer service an appealing loo
Page 15 and 16: 10teaching school children about ot
Page 17 and 18: 12turnover and shrinking budgets, t
Page 19 and 20: 14program simply because he feels i
Page 21 and 22: 16appealing to a new type of volunt
Page 23 and 24: 18ever less connected with one anot
Page 25 and 26: 20Political DisengagementOne of the
Page 27 and 28: 22devaluing of the public sector ov
Page 29 and 30: 24has broad residual effects. Almos
Page 31 and 32: 26Review of LiteratureA review of p
Page 33 and 34: 28served overseas with the Peace Co
Page 35 and 36: 30holds a space in the hearts of Am
Page 37: 32policy changes. I turn to Public
Page 41 and 42: 36New Recruitment RhetoricThe AdCou
Page 43 and 44: 38go?” In 1999, the Peace Corps b
Page 45 and 46: 40American values. The key rhetoric
Page 47 and 48: 42upon recommending the establishme
Page 49 and 50: 44While the wording of these print
Page 51 and 52: 46the major emphases in recruitment
Page 53 and 54: 48audience. Each of the two radio s
Page 55 and 56: 50the speaker asks, “Would you cr
Page 57 and 58: 52and walks toward a kiosk with a p
Page 59 and 60: 54All of the PSAs, regardless of me
Page 61 and 62: 56expanded menu of options, includi
Page 63 and 64: 58Volunteers are college graduates
Page 65 and 66: 60life when you get back. Or you ma
Page 67 and 68: 62People of ColorThe largest, most
Page 69 and 70: 64The other major recruitment tools
Page 71 and 72: 66Figure 2.7Aside from the main hom
Page 73 and 74: 68For many, the image of the organi
Page 75 and 76: 70Chapter 3Framing the World: Visua
Page 77 and 78: 72This chapter analyzes the visual
Page 79 and 80: 74the whole enterprise. This very p
Page 81 and 82: 76genres, cultural norms, ideograph
Page 83 and 84: 78experienced, and explored.” 152
Page 85 and 86: 80very many children at all. These
Page 87 and 88: 82volunteer as a “real” person,
Page 89 and 90:
84Figure 3.11 Figure 3.12There exis
Page 91 and 92:
86group of children, such as in fig
Page 93 and 94:
88Figure 3.18 Figure 3.19The pictur
Page 95 and 96:
90cleanest and most attractive to t
Page 97 and 98:
92primitive lives. As evidenced by
Page 99 and 100:
94recruitment rhetoric of today foc
Page 101 and 102:
96Volunteers quite often post pictu
Page 103 and 104:
98Chapter 4Beyond the New Frontier:
Page 105 and 106:
100people are dissatisfied with tod
Page 107 and 108:
102perceive their service as helpfu
Page 109 and 110:
104“It's just that every time I t
Page 111 and 112:
106Motivation for VolunteeringEric
Page 113 and 114:
108me to join the Peace Corps - the
Page 115 and 116:
110type of actual work. I'm suppose
Page 117 and 118:
112like what’s the point?! This p
Page 119 and 120:
114volunteer in El Salvador, in her
Page 121 and 122:
116asks me what I am eating for lun
Page 123 and 124:
118makes it impossible to keep goin
Page 125 and 126:
120family who were fasting, she was
Page 127 and 128:
122further define the divide betwee
Page 129 and 130:
124Aaron’s “Once everything is
Page 131 and 132:
126Peace Corps critique and comment
Page 133 and 134:
128mimicked the blogging phenomenon
Page 135 and 136:
130Chapter 5Looking Forward: Peace
Page 137 and 138:
132The proposed fourth goal, inspir
Page 139 and 140:
134doesn’t repeat his call on Ame
Page 141 and 142:
136for better working relationships
Page 143 and 144:
138In an effort to increase post Se
Page 145 and 146:
140United States government. They r
Page 147 and 148:
142American image to international
Page 149 and 150:
144others. In Chapter Three, the Pe
Page 151 and 152:
Notes1 John F. Kennedy, “Remarks
Page 153 and 154:
14823 Peace Corps, “About the Pea
Page 155 and 156:
15045 Public service announcements
Page 157 and 158:
15269 Terry L. Cooper, “Civic Eng
Page 159 and 160:
154http://peacecorpsonline.org/mess
Page 161 and 162:
156114 Quarter-life crisis is a ter
Page 163 and 164:
158133 Graham C. Clarke, The Photog
Page 165 and 166:
160146 Cara Finnegan, Picturing Pov
Page 167 and 168:
162171 “Blogsphere sees Healthy G
Page 169 and 170:
164189 Casey - PeaceCorps - Ghana,
Page 171 and 172:
166214 Gittlemana, comment posted o
Page 173 and 174:
168235 Ibid.236 Ibid.237 The Citize
Page 175 and 176:
170254 “President Launches USA Fr
Page 177 and 178:
172Delli Carpini, Michael X. “Gen
Page 179 and 180:
174Meister, Mark. “Sustainable De
Page 181:
Casey Malone MaughCurriculum Vitae6
show all

PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?