PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

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149http://clinton.senate.gov/features/darfur/documents/2005.11.14_Foreign_Ops_Approps.pdf (accessed December 3, 2007).33 George W. Bush, “President Delivers State of the Union Address,”http://www.whitehouse.gov/news/releases/2002/01/20020129-11.html (accessedDecember 3, 2007).34 Leroy Dorsey, “The Myth of War and Peace in Presidential Discourse: JohnKennedy’s ‘New Frontier’ Myth and the Peace Corps,” The Southern Journal ofCommunication 62 (1996): 52.35 Ibid., 53.36 Ibid., 50.37 Ibid., 52.38 Rice, The Bold Experiment, 149.39 Ibid.40 Ibid.41 Ibid., 150.42 Elizabeth Cobbs Hoffman, All You Need is Love: The Peace Corps and theSpirit of the 1960s (Cambridge, MA: Harvard University Press, 1998), 254-5.43 Gery Chico, “Corps Values Remain Vital,” Chicago-Sun Times, May 5, 2005.44 Jeff Ignatius, “Can the Peace Corps Look Like America?” River Cities Reader,September <strong>21</strong>, 2005, B1.
15045 Public service announcements had a place in American television broadcastingwhich was mandated by law. Today it is up to the discretion of the television stationitself to provide public service advertising space for non-profit organizations.46 “Public Service Advertising for the Peace Corps – A Case Study,” Peace CorpsOnline, http://peacecorpsonline.org/messages/messages/2629/2027028.html (accessedDecember 3, 2007).47 Ibid.48 Ibid.49 Peace Corps, “What’s the Peace Corps: Fast Facts,”http://www.peacecorps.gov/index.cfm?shell=learn.whatispc.fastfacts (accessedDecember 3, 2007).50 Michael X. Delli Carpini “Gen.com: Youth, Civic Engagement and the NewInformation Environment,” Political Communication 17 (2000): 343.51 Robert Putnam, “The Strange Disappearance of Civic America,” The AmericanProspect (Winter 1996): 34.52 Robert D. Putnam, Bowling Alone: The Collapse and Revival of AmericanCommunity (New York: Simon & Schuster, 2000).53 Robert Putnam, “Bowling Together: The United State of America,” TheAmerican Prospect (February 2002): 20.54 Ibid.55 Putnam’s view of social capital is understood as individuals who interactregularly with one another in face-to-face settings who are socialized to the norms of
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The Pennsylvania State UniversityTh
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ABSTRACTiiiIn 1961 John F. Kennedy
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Visual Rhetorics are Politically Ch
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2Five months later, in his January
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4evening news with Walter Cronkite,
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6important as it guarantees the org
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8volunteer service an appealing loo
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10teaching school children about ot
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12turnover and shrinking budgets, t
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14program simply because he feels i
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16appealing to a new type of volunt
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18ever less connected with one anot
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20Political DisengagementOne of the
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22devaluing of the public sector ov
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24has broad residual effects. Almos
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26Review of LiteratureA review of p
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28served overseas with the Peace Co
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30holds a space in the hearts of Am
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32policy changes. I turn to Public
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34Chapter 2Recruiting the 21 st Cen
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36New Recruitment RhetoricThe AdCou
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38go?” In 1999, the Peace Corps b
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40American values. The key rhetoric
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42upon recommending the establishme
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44While the wording of these print
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46the major emphases in recruitment
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48audience. Each of the two radio s
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50the speaker asks, “Would you cr
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52and walks toward a kiosk with a p
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54All of the PSAs, regardless of me
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56expanded menu of options, includi
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58Volunteers are college graduates
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60life when you get back. Or you ma
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62People of ColorThe largest, most
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64The other major recruitment tools
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66Figure 2.7Aside from the main hom
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68For many, the image of the organi
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70Chapter 3Framing the World: Visua
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72This chapter analyzes the visual
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74the whole enterprise. This very p
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76genres, cultural norms, ideograph
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78experienced, and explored.” 152
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80very many children at all. These
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82volunteer as a “real” person,
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84Figure 3.11 Figure 3.12There exis
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86group of children, such as in fig
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88Figure 3.18 Figure 3.19The pictur
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90cleanest and most attractive to t
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92primitive lives. As evidenced by
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94recruitment rhetoric of today foc
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96Volunteers quite often post pictu
Page 103 and 104: 98Chapter 4Beyond the New Frontier:
Page 105 and 106: 100people are dissatisfied with tod
Page 107 and 108: 102perceive their service as helpfu
Page 109 and 110: 104“It's just that every time I t
Page 111 and 112: 106Motivation for VolunteeringEric
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Page 115 and 116: 110type of actual work. I'm suppose
Page 117 and 118: 112like what’s the point?! This p
Page 119 and 120: 114volunteer in El Salvador, in her
Page 121 and 122: 116asks me what I am eating for lun
Page 123 and 124: 118makes it impossible to keep goin
Page 125 and 126: 120family who were fasting, she was
Page 127 and 128: 122further define the divide betwee
Page 129 and 130: 124Aaron’s “Once everything is
Page 131 and 132: 126Peace Corps critique and comment
Page 133 and 134: 128mimicked the blogging phenomenon
Page 135 and 136: 130Chapter 5Looking Forward: Peace
Page 137 and 138: 132The proposed fourth goal, inspir
Page 139 and 140: 134doesn’t repeat his call on Ame
Page 141 and 142: 136for better working relationships
Page 143 and 144: 138In an effort to increase post Se
Page 145 and 146: 140United States government. They r
Page 147 and 148: 142American image to international
Page 149 and 150: 144others. In Chapter Three, the Pe
Page 151 and 152: Notes1 John F. Kennedy, “Remarks
Page 153: 14823 Peace Corps, “About the Pea
Page 157 and 158: 15269 Terry L. Cooper, “Civic Eng
Page 159 and 160: 154http://peacecorpsonline.org/mess
Page 161 and 162: 156114 Quarter-life crisis is a ter
Page 163 and 164: 158133 Graham C. Clarke, The Photog
Page 165 and 166: 160146 Cara Finnegan, Picturing Pov
Page 167 and 168: 162171 “Blogsphere sees Healthy G
Page 169 and 170: 164189 Casey - PeaceCorps - Ghana,
Page 171 and 172: 166214 Gittlemana, comment posted o
Page 173 and 174: 168235 Ibid.236 Ibid.237 The Citize
Page 175 and 176: 170254 “President Launches USA Fr
Page 177 and 178: 172Delli Carpini, Michael X. “Gen
Page 179 and 180: 174Meister, Mark. “Sustainable De
Page 181: Casey Malone MaughCurriculum Vitae6
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PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

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