PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

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15383 Ibid., 1.84 Rice, The Bold Experiment, ix.85 Ibid., x.86 Schwarz, What you can Do for your Country, 1.87 Hoffman, All You Need is Love, 7.88 For books published on the Peace Corps, see www.peacecorpswriters.org.89 John F. Kennedy, “Special Message to the Congress on the Peace Corps,”http://www.presidency.ucsb.edu/ws/index.php?pid=8515 (accessed December 3, 2007).90 Dorsey, “The Myth of War and Peace in Presidential Discourse,” 50.91 Ibid., 52.92 Jeff Ignatius, “Can the Peace Corps Look Like America?” River Cities Reader,September <strong>21</strong>, 2005, B1.93 Ibid.94 “Public Service Advertising for the Peace Corps – A Case Study,” Peace CorpsOnline, http://peacecorpsonline.org/messages/messages/2629/2027028.html (accessedDecember 3, 2007).95 Ibid.96 Ibid.97 Ibid.98 Ira Teinowitz, “Peace Corps Opens Review: Group Looks to Boost Number ofVolunteers,” Peace Corps Online,
154http://peacecorpsonline.org/messages/messages/467/2075834.html (accessed December3, 2007).99 Ibid.100 Gaddi Vasquez, “Statement of Gaddi H. Vasquez, Director, The Peace CorpsBefore the United States Senate Committee on Foreign Relations Subcommittee onWestern Hemisphere, Peace Corps, and Narcotics Affairs,” Peace Corps Onlinehttp://peacecorpsonline.org/messages/messages/2629/1008362.html (accessed December3, 2007).101 Peace Corps, “Peace Corps Fact Sheet 2007,”http://www.peacecorps.gov/index.cfm?shell=factsheet (accessed December 3, 2007).102 Rachel Tobin Ramos, “BBDO pitches in for Peace Corps,” Atlanta BusinessChronicle, March 25, 2005,http://www.bizjournals.com/atlanta/stories/2005/03/28/newscolumn6.html (accessedDecember 3, 2007).103 “The Legacy of Images Brings the World Home,” The Peace Corps Times,Fall 2005, 1.104 Ibid.105 John F. Kennedy, “Special Message to the Congress on the Peace Corps,”http://www.presidency.ucsb.edu/ws/index.php?pid=8515 (accessed December 3, 2007).106 Matthew McConoughey has been a spokesperson for other national publicservice campaigns, such as the Texas anti-littering campaign. And Forrest Whitaker,
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The Pennsylvania State UniversityTh
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ABSTRACTiiiIn 1961 John F. Kennedy
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Visual Rhetorics are Politically Ch
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2Five months later, in his January
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4evening news with Walter Cronkite,
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6important as it guarantees the org
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8volunteer service an appealing loo
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10teaching school children about ot
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12turnover and shrinking budgets, t
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14program simply because he feels i
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16appealing to a new type of volunt
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18ever less connected with one anot
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20Political DisengagementOne of the
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22devaluing of the public sector ov
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24has broad residual effects. Almos
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26Review of LiteratureA review of p
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28served overseas with the Peace Co
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30holds a space in the hearts of Am
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32policy changes. I turn to Public
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34Chapter 2Recruiting the 21 st Cen
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36New Recruitment RhetoricThe AdCou
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38go?” In 1999, the Peace Corps b
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40American values. The key rhetoric
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42upon recommending the establishme
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44While the wording of these print
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46the major emphases in recruitment
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48audience. Each of the two radio s
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50the speaker asks, “Would you cr
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52and walks toward a kiosk with a p
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54All of the PSAs, regardless of me
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56expanded menu of options, includi
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58Volunteers are college graduates
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60life when you get back. Or you ma
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62People of ColorThe largest, most
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64The other major recruitment tools
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66Figure 2.7Aside from the main hom
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68For many, the image of the organi
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70Chapter 3Framing the World: Visua
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72This chapter analyzes the visual
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74the whole enterprise. This very p
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76genres, cultural norms, ideograph
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78experienced, and explored.” 152
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80very many children at all. These
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82volunteer as a “real” person,
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84Figure 3.11 Figure 3.12There exis
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86group of children, such as in fig
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88Figure 3.18 Figure 3.19The pictur
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90cleanest and most attractive to t
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92primitive lives. As evidenced by
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94recruitment rhetoric of today foc
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96Volunteers quite often post pictu
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98Chapter 4Beyond the New Frontier:
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100people are dissatisfied with tod
Page 107 and 108: 102perceive their service as helpfu
Page 109 and 110: 104“It's just that every time I t
Page 111 and 112: 106Motivation for VolunteeringEric
Page 113 and 114: 108me to join the Peace Corps - the
Page 115 and 116: 110type of actual work. I'm suppose
Page 117 and 118: 112like what’s the point?! This p
Page 119 and 120: 114volunteer in El Salvador, in her
Page 121 and 122: 116asks me what I am eating for lun
Page 123 and 124: 118makes it impossible to keep goin
Page 125 and 126: 120family who were fasting, she was
Page 127 and 128: 122further define the divide betwee
Page 129 and 130: 124Aaron’s “Once everything is
Page 131 and 132: 126Peace Corps critique and comment
Page 133 and 134: 128mimicked the blogging phenomenon
Page 135 and 136: 130Chapter 5Looking Forward: Peace
Page 137 and 138: 132The proposed fourth goal, inspir
Page 139 and 140: 134doesn’t repeat his call on Ame
Page 141 and 142: 136for better working relationships
Page 143 and 144: 138In an effort to increase post Se
Page 145 and 146: 140United States government. They r
Page 147 and 148: 142American image to international
Page 149 and 150: 144others. In Chapter Three, the Pe
Page 151 and 152: Notes1 John F. Kennedy, “Remarks
Page 153 and 154: 14823 Peace Corps, “About the Pea
Page 155 and 156: 15045 Public service announcements
Page 157: 15269 Terry L. Cooper, “Civic Eng
Page 161 and 162: 156114 Quarter-life crisis is a ter
Page 163 and 164: 158133 Graham C. Clarke, The Photog
Page 165 and 166: 160146 Cara Finnegan, Picturing Pov
Page 167 and 168: 162171 “Blogsphere sees Healthy G
Page 169 and 170: 164189 Casey - PeaceCorps - Ghana,
Page 171 and 172: 166214 Gittlemana, comment posted o
Page 173 and 174: 168235 Ibid.236 Ibid.237 The Citize
Page 175 and 176: 170254 “President Launches USA Fr
Page 177 and 178: 172Delli Carpini, Michael X. “Gen
Page 179 and 180: 174Meister, Mark. “Sustainable De
Page 181: Casey Malone MaughCurriculum Vitae6
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PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

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