PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

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175Singer, Michael. “Webby Awards Announces Nominees.” At New York, April 29, 2002.Sontag, Susan. On Photography. New York: Dell Publishing, 1977.Williams, Raymond. The Sociology of Culture. New York: Schocken Books, 1982.Williams, S.E. “Citizen Engagement Through Public Deliberation.” Journal of Familyand Consumer Sciences 92 (2001): 12-13.Zelizer, Barbie. “Reading the Past Against the Grain: The Shape of Memory Studies.”Critical Studies in Mass Communication 12 (1995): <strong>21</strong>4-240.Zukin, Cliff, Scott Keeter, Molly Andolina, Krista Jenkins and Michael X. Delli Carpini.A New Engagement: Political Participation, Civic Life, and the ChangingAmerican Citizen. Oxford: Oxford University Press, 2006.
Casey Malone MaughCurriculum Vitae6404 Shore DriveOcean Springs, MS 39564(228) 875‐8586caseymaugh@gmail.comEducationPhDCommunications Arts & Sciences. The Pennsylvania State University,Fall 2007, Dissertation Title: Peace Corps in the <strong>21</strong> st Century: ARhetorical Analysis.PublicationsMA Speech Communication, Colorado State University, Summer 2004,Thesis Title: The Construction of Caretaker as Political Style: ARhetorical Analysis of Christine Todd Whitman.BA Communication Studies, Huntingdon College, Spring 2000.Greg L. Dickinson & Casey Malone Maugh, “Placing Visual Rhetoric: FindingMaterial Comfort in Wild Oats Marketplace:” Defining Visual Rhetorics,eds. Charles A. Hill and Marguerite Helmers, New York: LawrenceEarlbaum Publishers, 2004: 259‐275.AwardsKathryn Debord Excellence in Teaching Award, The Pennsylvania State University,2004‐2005.Colorado State University Excellent in Teaching Award, Colorado State University,2001‐2002.
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ABSTRACTiiiIn 1961 John F. Kennedy
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Visual Rhetorics are Politically Ch
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2Five months later, in his January
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4evening news with Walter Cronkite,
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6important as it guarantees the org
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8volunteer service an appealing loo
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10teaching school children about ot
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12turnover and shrinking budgets, t
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14program simply because he feels i
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16appealing to a new type of volunt
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18ever less connected with one anot
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20Political DisengagementOne of the
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22devaluing of the public sector ov
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24has broad residual effects. Almos
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26Review of LiteratureA review of p
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28served overseas with the Peace Co
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30holds a space in the hearts of Am
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32policy changes. I turn to Public
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34Chapter 2Recruiting the 21 st Cen
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36New Recruitment RhetoricThe AdCou
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38go?” In 1999, the Peace Corps b
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40American values. The key rhetoric
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42upon recommending the establishme
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44While the wording of these print
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46the major emphases in recruitment
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48audience. Each of the two radio s
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50the speaker asks, “Would you cr
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52and walks toward a kiosk with a p
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54All of the PSAs, regardless of me
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56expanded menu of options, includi
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58Volunteers are college graduates
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60life when you get back. Or you ma
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62People of ColorThe largest, most
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64The other major recruitment tools
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66Figure 2.7Aside from the main hom
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68For many, the image of the organi
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70Chapter 3Framing the World: Visua
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72This chapter analyzes the visual
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74the whole enterprise. This very p
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76genres, cultural norms, ideograph
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78experienced, and explored.” 152
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80very many children at all. These
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82volunteer as a “real” person,
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84Figure 3.11 Figure 3.12There exis
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86group of children, such as in fig
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88Figure 3.18 Figure 3.19The pictur
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90cleanest and most attractive to t
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92primitive lives. As evidenced by
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94recruitment rhetoric of today foc
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96Volunteers quite often post pictu
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98Chapter 4Beyond the New Frontier:
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100people are dissatisfied with tod
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102perceive their service as helpfu
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104“It's just that every time I t
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106Motivation for VolunteeringEric
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108me to join the Peace Corps - the
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110type of actual work. I'm suppose
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112like what’s the point?! This p
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114volunteer in El Salvador, in her
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116asks me what I am eating for lun
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118makes it impossible to keep goin
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120family who were fasting, she was
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122further define the divide betwee
Page 129 and 130: 124Aaron’s “Once everything is
Page 131 and 132: 126Peace Corps critique and comment
Page 133 and 134: 128mimicked the blogging phenomenon
Page 135 and 136: 130Chapter 5Looking Forward: Peace
Page 137 and 138: 132The proposed fourth goal, inspir
Page 139 and 140: 134doesn’t repeat his call on Ame
Page 141 and 142: 136for better working relationships
Page 143 and 144: 138In an effort to increase post Se
Page 145 and 146: 140United States government. They r
Page 147 and 148: 142American image to international
Page 149 and 150: 144others. In Chapter Three, the Pe
Page 151 and 152: Notes1 John F. Kennedy, “Remarks
Page 153 and 154: 14823 Peace Corps, “About the Pea
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Page 157 and 158: 15269 Terry L. Cooper, “Civic Eng
Page 159 and 160: 154http://peacecorpsonline.org/mess
Page 161 and 162: 156114 Quarter-life crisis is a ter
Page 163 and 164: 158133 Graham C. Clarke, The Photog
Page 165 and 166: 160146 Cara Finnegan, Picturing Pov
Page 167 and 168: 162171 “Blogsphere sees Healthy G
Page 169 and 170: 164189 Casey - PeaceCorps - Ghana,
Page 171 and 172: 166214 Gittlemana, comment posted o
Page 173 and 174: 168235 Ibid.236 Ibid.237 The Citize
Page 175 and 176: 170254 “President Launches USA Fr
Page 177 and 178: 172Delli Carpini, Michael X. “Gen
Page 179: 174Meister, Mark. “Sustainable De
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PEACE CORPS IN THE 21 ST CENTURY: A RHETORICAL ANALYSIS

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