T Catalogue 2010 - Tridonic

Metro – Eco-friendly signage solution in BeijingMetro is known throughout the world for its new andunique cash & carry system. The company is representedin 31 countries and employs around 280,000 peopleworldwide. In 1995 Metro founded Metro Jinjiang Cash& Carry Co. Ltd., a strategic alliance with the renownedChinese Jinjiang Group, so it could enter the Chinesemarket.In the first nine years Metro opened 30 supermarketsthroughout China. Finally, in 2006 the first cash & carryflagship store was opened in Wanquanhe, Beijing. Tocelebrate the official opening Metro Cash & Carry signeda contract with the World Association of Chinese Cuisineand initiated the “China Chef Training Programme”to promote Chinese cuisine during the 2008 OlympicGames in Beijing.The building – and in particular the backlit company logo– has the task of communicating the brand image ofMetro Cash & Carry clearly and effectively to customers.The signage was designed by DEFI, the local partnerof Tridonic. On this flagship store the famous “METRO”name appears in impressive three-metre-high letters.To underline the importance of the Chinese marketfor the Metro group, the Chinese characters for MetroCash & Carry also appear on their own sign.Instead of the usual PMMA cover, DEFI used a 3Mfoil for both signs. This technology had to be usedbecause of the size of the signage and the complexityof the Chinese characters. To achieve the necessaryluminance the signs are illuminated by 290 extremelypowerful Tchain P511 units in daylight white fromTridonic, achieving exceptional brightness at night.The Tchain units are operated by45 Tconverter 0100 K240 12 V convertersfrom Tridonic, ensuring long life, extremely lowpower consumption and therefore an exceptionallyeco-friendly solution for customers.Thanks to the excellent interplay between the Tridonicproducts the signage has a uniform and harmoniousappearance, underlining the brand message that MetroCash & Carry Co., Ltd. wishes to communicate to itscustomers.Project data:__ Owner: Metro Cash & Carry Co., Ltd.__ Signage: DEFI__ Products installed:Tchain P511, Tconverter K240 12 VT Catalogue 2010www.tridonic.com29