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Medicine Council Directive 2001/83/EC regulates the advertising of medicinal products for human use. Generally speaking, the advertising of medicinal products is forbidden if market authorization has not yet been granted or if the product in question is a prescription drug. Mentioning therapeutic indications where self-medication is not suitable is not permitted, nor is the distribution of free samples to the general public. The text of the advertisement should be compatible with the characteristics listed on the product label, and should encourage rational use of the product. The advertising of medicinal products destined for professionals should contain essential characteristics of the product as well as its classification. Inducements to prescribe or supply a particular medicinal product are prohibited and the supply of free samples is restricted. The Commission plans to present a new framework for information to patients on medicines in 2008. The framework would allow industry to produce non-promotional information about their medicines while complying with strictly defined rules and would be subject to an effective system of control and quality assurance. Key Link: [http://ec.europa.eu/eurlex/pri/en/oj/dat/2001/l_311/l_31120011128en00670128.pdf] Food Regulation 1924/2006, applicable as of July 1, 2007, sets new EU rules on nutrition and health claims. The annex to Regulation 1924/2006 lists the nutrition claims such as "low fat" and "light" that will be allowed throughout the EU and the conditions for using them. A EU list of positive health claims, based on generally accepted scientific advice such as "X is good for your bones," is yet to be established. The EU positive list will include health claims based on generally accepted science and well understood by the consumer, not those based on emerging science. New health claims and disease reduction claims will have to be assessed by the European Food Safety Authority (EFSA) and approved by the Commission. Key Link: [http://ec.europa.eu/food/food/labellingnutrition/claims/index_en.htm] Food Supplements Regulation 1925/2006, applicable as of July 1, 2007, harmonizes rules on the addition of vitamins and minerals to foods. The regulation lists the vitamins and minerals that may be added to foods and sets criteria for establishing minimum and maximum levels. Key Link: [http://useu.usmission.gov/agri/foodsupplements.html] Tobacco The EU Tobacco Advertising Directive bans tobacco advertising in printed media, radio, and Internet as well as the sponsorship of cross-border events or activities. Advertising in cinemas and on billboards or merchandising is allowed though these are banned in many Member States. Tobacco advertising on television has been banned in the EU since the early 1990s and is governed by the TV Without Frontiers Directive. 2/15/2008 Country Commercial Guide for France 20 INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, © 2007. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.
Key link: http://ec.europa.eu/health/ph_determinants/life_style/Tobacco/tobacco_en.htm] Advertising media Advertising can also be done through many different media, including TV, radio, Internet, or newspapers and magazines. There are far too many newspapers, magazines and technical journals to list. A directory for media lists, under “audiovisuel” for TV and radio, and under “presse écrite” for newspapers and magazines can be acquired at: [http://www.ladocumentationfrancaise.fr/catalogue/9782110065797/index.shtml#] It should be noted that newspapers do not carry nearly the volume of advertising to which Americans are accustomed. In addition, mass media advertising (press, TV, radio, billboards) represents 35 percent of total promotional spending while direct marketing, promotion, event advertising, public relations, guides and catalogs represent 65 percent of the total French market for advertising services. Judicious use of the media is an important part of any and all promotional programs. Below is a list of the most prominent general circulation French newspapers and magazines: Le Figaro Tel: (+33) 1.57.08.50.00 Fax: (+33) 1.57.08.57.84 Website: [http://www.lefigaro.fr] Le Monde Tel: (+33) 1.42.17.20.00 Fax: (+33) 1.42.17.21.21 Website: [http://www.lemonde.fr] L'Express Tel: (+33) 1.75.55.10.00 Website: [http://www.lexpress.fr] Libération Tel: (+33) 1.42.76.17.89 Fax: (+33) 1.42.72.94.93 Website: [http://www.liberation.fr/] France Soir Tel: (+33) 1.53.56.87.00 Fax: (+33) 1.53.56.88.48 Website: [http://www.francesoir.fr] Le Parisien Tel: (+33) 1.40.10.30.30 Fax: (+33) 1 40.10.35.16 Website: [http://www.leparisien.com] Le Nouvel Economiste Tel: (+33) 1.58.30.64.64 Fax: (+33) 1.58.30.64.65 Website: [http://www.nouveleconomiste.fr/] International Herald Tribune Tel: (+33) 1.41.43.93.00 Fax: (+33) 1.41.43.93.38 Website: [http://www.iht.com] Le Nouvel Observateur Tel: (+33) 1.44.88.34.34 Fax: (+33) 1.44.88.37.82 Website: [http://www.nouvelobs.com] Le Point Tel: (+33) 1.44.10.10.10 Fax: (+33) 1.43.21.43.24 Website: [http://www.lepoint.fr] Les Echos Tel: (+33) 1.49.53.65.65 Fax: (+33) 1 45 61 48 92 Website: [http://www.lesechos.fr] L'Expansion Tel: (+33) 1.75.55.10.00 Fax: (+33) 1.75.55.41.20 Website: [http://www.lexpansion.com] La Tribune Desfosses Tel: (+33) 1.44.82.16.16 Fax: (+33) 1.44.92.17.16 Website: [http://www.latribune.fr] 2/15/2008 Country Commercial Guide for France 21 INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, © 2007. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.
Page 1 and 2: Doing Business in France: 2008 Coun
Page 3 and 4: The trade balance on all bilateral
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Page 7 and 8: Key Link: [http://eurlex.europa.eu/
Page 9 and 10: Statutory representatives work acco
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Page 15 and 16: French food retailers generally fal
Page 17 and 18: France employing 39,000 people. The
Page 19: Retail online sales estimates (B-to
Page 23 and 24: Product Liability Under the 1985 Di
Page 25 and 26: Designs The EU adopted a Regulation
Page 27 and 28: * Must not be deceptive as to the n
Page 29 and 30: For documentary and educational wor
Page 31 and 32: Financial services [http://ec.europ
Page 33 and 34: Retail Distribution Magazine “L.S
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Page 37 and 38: Project Management Software The mar
Page 39 and 40: Aircraft & Parts (AIR) (CSF, CSV) R
Page 41 and 42: Travel & Tourism (TRA) Return to to
Page 43 and 44: Penetration of the security market
Page 45 and 46: Computers and Peripherals (CPT) Ret
Page 47 and 48: Best Prospects/Services Return to t
Page 49 and 50: Best Products/Services Return to to
Page 51 and 52: Small- and Medium-Sized Plants In o
Page 53 and 54: Medical Equipment (MED) Return to t
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Page 61 and 62: Cosmetics (COS) Return to top Overv
Page 63 and 64: Education Services (EDS) Return to
Page 65 and 66: TEXTILES (TXT) Return to top Overvi
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Return to table of contents Chapter
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EU Broadcast Directive and limit ma
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y restricting the sale of batteries
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And Defense Trade Controls Bureau o
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Designation: State what the product
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• The sale or price is not subjec
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governmental organizations, such as
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French Consumer Organization workin
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Underwriters Laboratories, Inc. can
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AFNOR Certification calls upon mand
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CRITT Sports et loisirs Centre Rég
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Inspection and Auditing Bodies mand
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Concrete CERIB (Centre d'Etudes et
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Labeling and Marking Return to top
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U.S. Mission to the European Union
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Proposed Foreign Technical Regulati
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The decree also changes the trigger
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English summaries of labor and tax
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The GOF sponsors R&D and technology
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Within the French government, forei
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Protection of Property Rights Retur
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interest rates, short- and long-ter
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The OECD Anti-Bribery convention is
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Talks between employers and unions
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Foreign direct investment inflows a
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Flows by country of origin (Market
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Web Resources Return to top French
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secured and non-secured overdrafts.
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The Bank of New York Mellon (repres
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European Commission. For informatio
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ENPI: replaces the former TACIS and
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French Banks FEDERATION BANCAIRE FR
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U.S. Companies that require travel
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Temporary Entry of Materials and Pe
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MINISTER-COUNSELOR FOR COMMERCIAL A
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AMERICAN PRESENCE POST - TOULOUSE J
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OFFICE OF THE U.S. TRADE REPRESENTA
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French National Testing Laboratory
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French Federation of Jewelry, Gifts
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Photographic and Video Equipment In
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CREDIT AGRICOLE [http://www.credit-
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Market Research Return to top To vi
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March 11-14 SITL Europe - Internati
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June 16-20 EUROSATORY U.S. PAVILION
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November 15-18 SALON DE LA PISCINE,
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