Doing Business In (Insert Country Name Here) - BNA

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Direct Marketing and E-Commerce Business-to-Consumer (ECC) Return to top Overview Return to top 2006 2007* 2008 * Total Market Size 22.5 25.8 29 Total Local Production N/A N/A N/A Total Exports N/A N/A N/A Total Imports N/A N/A N/A Imports from the U.S. Euro 0.8 Euro 0.7 Euro 0.7 (Figures in USD millions; * Estimated figures) Best Products/Services Return to top French direct marketing for consumer products and services is one of the largest markets in the world and one of the fastest growing in Europe, with a 17 percent growth rate between 2005 and 2006. This market represents over 5 percent of the non-food retail business in France. It was valued at USD 22.5 billion (18 billion euros) in 2006, with product sales accounting for 65 percent of total sales, and sales of services accounting for 35 percent. In 2006, 73 percent of the French used distance purchasing through mail order, Internet, telephone and mobile phones. A general downward trend has been observed in recent years in sales made through the mail due to rapid expansion in Internet sales. The total number of Internet users in France and the total number of commercial websites has increased drastically. Currently, there are approximately 30 million Internet users and over 19 million online buyers in France. Retail online sales estimates (B-to-C) in 2006 were USD 14.9 billion (11.9 billion euros) and accounted for 66 percent of total direct marketing sales, while they represented only 8 percent in 2000. Among total direct marketing sales, France has the highest rate of Internet sales in Europe. Total online sales of products and services increased by 37 percent from 2005 to 2006, confirming the expected prominent role that the Internet will have in the future of direct marketing sales. Today 63 percent of Internet users have already purchased on-line, primary services and travel packages, followed by hi-tech and cultural products. The average purchase on-line is (90 euros). Opportunities Return to top The categories of products that reported the best growth rates in 2006 are miscellaneous services (subscriptions, downloading, tickets sales), consumer electronics; computers, cameras, mobile phones and cultural products; books, CDs, DVD’s. Purchases of products and equipment for the home also increased by 10%. 2/15/2008 Country Commercial Guide for France 68 INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, © 2007. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.
Resources Return to top French Direct Marketing Association (Fédération du E-commerce et de la Vente à Distance – FEVAD): Website: [http://www.fevad.com] E-commerce Trade Association (Association pour le commerce et les services en ligne – ACSEL): Website: [http://www.acsel.asso.fr] Trade event: Direct Marketing Show (product and service providers to the industry) MD Expo Paris Website: [http://www.md-expo.com] Embassy U.S. Commercial Service Trade Specialist: [Rose.Marie.Faria@mail.doc.gov] – Phone: (+33-1) 43 12 71 49 Website: [http://www.buyusa.gov/france/en] 2/15/2008 Country Commercial Guide for France 69 INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, © 2007. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.
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Doing Business in France: 2008 Coun
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The trade balance on all bilateral
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Return to table of contents Chapter
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Key Link: [http://eurlex.europa.eu/
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Statutory representatives work acco
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that for the past thirty years dire
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Selling to the Government Return to
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French food retailers generally fal
Page 17 and 18: France employing 39,000 people. The
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Page 21 and 22: Key link: http://ec.europa.eu/healt
Page 23 and 24: Product Liability Under the 1985 Di
Page 25 and 26: Designs The EU adopted a Regulation
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Page 29 and 30: For documentary and educational wor
Page 31 and 32: Financial services [http://ec.europ
Page 33 and 34: Retail Distribution Magazine “L.S
Page 35 and 36: Return to table of contents Chapter
Page 37 and 38: Project Management Software The mar
Page 39 and 40: Aircraft & Parts (AIR) (CSF, CSV) R
Page 41 and 42: Travel & Tourism (TRA) Return to to
Page 43 and 44: Penetration of the security market
Page 45 and 46: Computers and Peripherals (CPT) Ret
Page 47 and 48: Best Prospects/Services Return to t
Page 49 and 50: Best Products/Services Return to to
Page 51 and 52: Small- and Medium-Sized Plants In o
Page 53 and 54: Medical Equipment (MED) Return to t
Page 55 and 56: Syndicat National de l'Industrie de
Page 57 and 58: This report does not cover consumab
Page 59 and 60: Plastics (PMR) Return to top Overvi
Page 61 and 62: Cosmetics (COS) Return to top Overv
Page 63 and 64: Education Services (EDS) Return to
Page 65 and 66: TEXTILES (TXT) Return to top Overvi
Page 67: Union française des Industries de
Page 71 and 72: Return to table of contents Chapter
Page 73 and 74: EU Broadcast Directive and limit ma
Page 75 and 76: y restricting the sale of batteries
Page 77 and 78: And Defense Trade Controls Bureau o
Page 79 and 80: Designation: State what the product
Page 81 and 82: • The sale or price is not subjec
Page 83 and 84: governmental organizations, such as
Page 85 and 86: French Consumer Organization workin
Page 87 and 88: Underwriters Laboratories, Inc. can
Page 89 and 90: AFNOR Certification calls upon mand
Page 91 and 92: CRITT Sports et loisirs Centre Rég
Page 93 and 94: Inspection and Auditing Bodies mand
Page 95 and 96: Concrete CERIB (Centre d'Etudes et
Page 97 and 98: Labeling and Marking Return to top
Page 99 and 100: U.S. Mission to the European Union
Page 101 and 102: Proposed Foreign Technical Regulati
Page 103 and 104: The decree also changes the trigger
Page 105 and 106: English summaries of labor and tax
Page 107 and 108: The GOF sponsors R&D and technology
Page 109 and 110: Within the French government, forei
Page 111 and 112: Protection of Property Rights Retur
Page 113 and 114: interest rates, short- and long-ter
Page 115 and 116: The OECD Anti-Bribery convention is
Page 117 and 118: Talks between employers and unions
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Foreign direct investment inflows a
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Flows by country of origin (Market
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Web Resources Return to top French
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secured and non-secured overdrafts.
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The Bank of New York Mellon (repres
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European Commission. For informatio
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ENPI: replaces the former TACIS and
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French Banks FEDERATION BANCAIRE FR
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U.S. Companies that require travel
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Temporary Entry of Materials and Pe
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MINISTER-COUNSELOR FOR COMMERCIAL A
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AMERICAN PRESENCE POST - TOULOUSE J
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OFFICE OF THE U.S. TRADE REPRESENTA
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French National Testing Laboratory
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French Federation of Jewelry, Gifts
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Photographic and Video Equipment In
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CREDIT AGRICOLE [http://www.credit-
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Market Research Return to top To vi
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March 11-14 SITL Europe - Internati
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June 16-20 EUROSATORY U.S. PAVILION
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November 15-18 SALON DE LA PISCINE,
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