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Doing Business In (Insert Country Name Here) - BNA

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Penetration of the security market by foreign companies has stabilized in France, but at<br />

an extremely high level. Entire sub-sectors of French private security industry in France<br />

are dominated by foreign groups, as opposed to less than 20 percent overall ten years<br />

ago. For example, in the cash in transit sector, non-French groups control 89 percent of<br />

market share. Similar ratios exist in equipment/services for, professional monitoring and<br />

many other market sub-sectors. Overall, foreign firms control about 43 percent of the<br />

industry.<br />

Fortunately, there are a few bright spots; homeland security equipment demand is<br />

expected to be sustained, as with residential monitoring, CCTV, especially for digital<br />

systems, and industrial security materials (lighting, gas detectors, hazmat warehousing<br />

equipment, etc).<br />

U.S. equipment and security technologies are well known for their innovation and quality.<br />

Imports should remain strong, although competition is extremely severe from both<br />

French and third country sources.<br />

Best Products/Services Return to top<br />

Homeland Security products, including those for the police and other public order<br />

entities, enjoyed a spectacular growth rate, at 27.1%. The persistence of terrorist threat<br />

has fed the need to pursue investment in protective measures. The market is sustained<br />

by sales of global solutions, integrating several types of equipment (cameras, biometric<br />

access controls, physical barriers, for example), which are interconnected by customized<br />

software also able to manage vast databases of information on individuals – travelers,<br />

employees, etc. While this sector represents the most opportunity for sustained growth<br />

in the industry, it is largely served by French giants such as EADS, Thalès, Sagem,<br />

Gemalto or Canberra (Areva Group), making it very competitive for American firms.<br />

Amongst the many technologies, the French are particularly interested in automatic<br />

facial recognition systems, tracking video systems that analyze behavior and intelligent<br />

cameras.<br />

Closed Circuit TV (CCTV), especially for digital systems, represents one of the few<br />

ongoing growth areas in the industrial security market in France. Recent changes in<br />

French regulations will require that many existing systems be updated (cameras must be<br />

linked to a video and a recording system; data must be stored in numerical format if the<br />

system has more than 7 cameras; the video quality must be guaranteed if the images<br />

are to be exported).<br />

<strong>In</strong> the mid to long-term, the residential market represents an enormous potential for<br />

suppliers of surveillance services – far fewer French homes are equipped as opposed to<br />

in other EU countries. The high growth in high-speed <strong>In</strong>ternet connections is driving<br />

demand, as the major French telecom service providers are now teaming with home<br />

monitoring service firms to provide widespread marketing and low cost services via highspeed<br />

connections. The lack of equipment in French homes is equally applicable to<br />

basic protective devices such as anti-intrusion alarms, fire alarms or fire extinguishers,<br />

none of which are required by French home insurance policies and with which few<br />

French homes are equipped at this time.<br />

2/15/2008 <strong>Country</strong> Commercial Guide for France 43<br />

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE,<br />

© 2007. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.

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