Doing Business In (Insert Country Name Here) - BNA

The subject has been also been covered in the section about Standards (see below).
U.S. firms entering the French market are strongly advised to examine EU as well as
French laws. Each European Union country is integrating the rulings of the EU into its
national legislation. As much legislation regarding labeling is still in the developmental
stage, EU labeling regulations and standards need to be carefully monitored.
Manufacturers should be mindful that, in addition to the EU’s mandatory and voluntary
schemes, French voluntary labeling schemes might still apply. These schemes may be
highly appreciated by consumers, and thus, become unavoidable for marketing
purposes. Labeling in France serves an increasingly informational and even promotional
role. Labels often act as "silent salespeople," especially due to the recent growth of
large retail stores offering little sales assistance.
Manufacturers are advised to take note that all labels require metric units, although dual
labeling is also acceptable until end of December 2009. The use of language on labels
has been the subject of a Commission Communication, which encourages multilingual
information, while preserving the freedom of Member States to require the use of the
language of the country of consumption.
The EU adopted legislation in 1992 (revised in 2000) to distinguish environmentally
friendly production through a voluntary labeling scheme called the Eco-label. The
symbol, a green flower, is a voluntary mark. The Eco-label is awarded to producers who
can show that their product is less harmful to the environment than similar such
products. This “green label” also aims to encourage consumers to buy green products.
However, the scheme does not establish ecological standards that all manufacturers are
required to meet to place products on the market. Products without the EU Eco-label
can still enter the EU as long as they meet the existing health, safety, and environmental
standards and regulations.
There are concerns in the United States that the EU Eco-labeling program may become
a de facto trade barrier; may not enhance environmental protection in a transparent,
scientifically sound manner; may not be open to meaningful participation by U.S. firms;
and may discriminate unfairly against U.S. business. The EU Eco-label is a costly
scheme (up to EUR 1,300 for registration and up to EUR 25,000/ year for the use of the
label, with a reduction of 25 percent for SMEs) and has therefore not been widely used
so far. However, the Eco-label can be a good marketing tool and, given the growing
demand for green products in Europe, it is likely that the Eco-label will become more and
more a reference for green consumers.
Basic Labeling Requirements:
Though many labeling regulations are sector-related, the following information is
generally required for all categories of products:
Origin: Cite country of origin.
Language: Labels must be written in French. French or international law must have
authorized any foreign words or abbreviations. The writing must be clear and nonpromotional.
2/15/2008 Country Commercial Guide for France 78
INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE,
© 2007. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.