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Cosmetics (COS) Return to top
Overview Return to top
2006 2007 2008 (estimated)
Total Market Size 8,869 8,750 8,857
Total Local Production 17,500 17,850 18,207
Total Exports 10,857 11,400 11,850
Total Imports 2,226 2,300 2,500
Imports from the U.S. 191 195 220
Exchange Rates: USD 1 Euro: 0.8 Euro: 0.7 Euro: 0.7
(Figures in USD millions)
In 2006, sales of cosmetics in France (including perfumes, toiletries and hair care
products) reached USD 8,178 billions, representing a significant increase of 3.5 percent.
Due to the know-how of local companies, the label “made in France” remains a sign of
quality and consequently, total French exports have registered a considerable increase
of 7.4 percent. French brands are sold in 202 countries.
Consumers are becoming very demanding and are always expecting more and more
efficient products. They like to try new and innovative products. This is why companies need
to adapt themselves to the want and needs of these consumers by launching new products
every year.
Although this is a very difficult and competitive market due to the dominance of French
leading companies, (particularly L’Oreal and L.V.M.H.) and because of a very severe
legislation, there are market opportunities particularly for U.S. niche brands. There are a few
French distributors interested in sourcing innovative products from the U.S.
Best Products/Services Return to top
According to market specialists, the following sectors are in a high demand in France:
• The spa industry is still remaining one of the most dynamic markets with a significant
increase over the past few years. The spa is a concept dedicated to wellness and
the harmonization of the body and the mind.
• Natural and organic products are becoming a new trend in France. This sector has
shown an increase of 40 percent into two years in Europe, and is becoming a
promising sector in France.
• The demand in France for ethno-cosmetic products is still increasing because of the
lack of choice. Ninety percent of ethno-cosmetic products are coming from the U.S.
2/15/2008 Country Commercial Guide for France 61
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