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Doing Business In (Insert Country Name Here) - BNA

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Opportunities Return to top<br />

The best opportunities will be offered to U.S. companies which:<br />

• <strong>In</strong>vest heavily in promoting (i.e. through advertising and marketing) their products, in<br />

efforts to attract new consumers, keeping in mind it may take a long time to build a<br />

powerful image.<br />

• Bring something new and exciting to the consumer, who is already provided with a<br />

wide variety of products from established companies.<br />

• “Cosmeceuticals”: Although the legislation is still unclear, the cosmetic industry uses<br />

this word to refer to cosmetic products that have medicinal or drug-like benefits.<br />

Present their products in high-quality, new and innovative packaging materials.<br />

Resources Return to top<br />

French trade association for cosmetics and beauty products (FIPAR)<br />

33, avenue des Champs-Élysées<br />

75008 Paris<br />

Tel: (+33.1) 56 69 67 89<br />

Fax: (+33.1) 56 69 67 90<br />

[http://www.fipar.com]<br />

Major trade shows:<br />

• Beyond Beauty Paris trade show – [http:// www.beyondbeautyparis.com]<br />

(October 5-8, 2008)<br />

U.S. Embassy Commercial Service Trade Specialists:<br />

[Caroline.de.Villoutreys@mail.doc.gov], [Rose.Marie.Faria@mail.doc.gov]<br />

Phone: (+33-1) 43 12 76 98 & 71 49<br />

Website: [http://www.buyusa.gov/france/en]<br />

2/15/2008 <strong>Country</strong> Commercial Guide for France 62<br />

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE,<br />

© 2007. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.

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