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Penetration rate *<br />
<strong>Swisscom</strong> Mobile<br />
%<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
00 01 02<br />
* In relation to total Swiss population<br />
HSCSD (High Speed Circuit Switched<br />
Data) is a data transmission standard<br />
for GSM mobile networks. It operates<br />
according to a principle similar to<br />
that of ISDN. Several radio channels<br />
are bundled together to form one<br />
high-performance data channel,<br />
enabling transmission speeds of up<br />
to 57.6 kbit/s.<br />
35<br />
An overview of 2002<br />
<strong>Swisscom</strong> Fixnet<br />
<strong>Swisscom</strong> Mobile<br />
Enterprise Solutions<br />
debitel<br />
Other business areas<br />
Employees<br />
Customers<br />
The community<br />
The environment<br />
Investors<br />
launched to facilitate access to all SMS information and entertainment<br />
services. The new services proved extremely popular. Revenue from<br />
portal services rose significantly.<br />
<strong>Swisscom</strong> Mobile also stepped up its business with third-party content<br />
providers, whose numbers surged last year in Switzerland. Such providers<br />
use the infrastructure and network of <strong>Swisscom</strong> Mobile to offer,<br />
for example, logos and ringtones for mobile phones via SMS. While<br />
content providers operate on the market as independent companies,<br />
they benefit from the billing facilities provided by <strong>Swisscom</strong> Mobile.<br />
The services of third-party providers are paid for via prepaid card or<br />
the subscriber’s NATEL ® bill; content providers profit from attractive<br />
revenue-sharing models.<br />
Good starting position for 2003<br />
<strong>Swisscom</strong> Mobile offers the networking technologies GSM, HSCSD, GPRS,<br />
PWLAN and soon UMTS, and is at the leading edge internationally<br />
where network quality and coverage are concerned. The main challenges<br />
facing <strong>Swisscom</strong> Mobile in 2003 are an increasingly saturated<br />
marketplace and rapidly changing technologies. First and foremost,<br />
<strong>Swisscom</strong> Mobile must continue to defend its leading market position<br />
over the next few years. Its goal is to remain number one in terms of<br />
network coverage and quality, and gain a clear edge on the competition<br />
in the area of customer care. To this end, <strong>Swisscom</strong> Mobile intends<br />
to remain innovative and to respond quickly and effectively to changes<br />
in the marketplace. The focus in 2003 is on expanding Corporate Office<br />
Access solutions and providing further offerings in the field of messaging,<br />
user interfaces and multimedia entertainment.
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