Activity Report - Swisscom

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Revenue from external customers % 48.2 Integrated Access & Traffic 41.6 Networking 7.4 Inhouse & Processes 2.8 Supporting Business/ Professional Services In the year under review, Swisscom Enterprise Solutions successfully implemented a large number of tailored customer solutions. To cite just a few examples, the company drew up sophisticated security concepts and solutions for the transmission of corporate information for Credit Suisse, Fritz Meyer Holding AG and the Palace Hotel Gstaad, presented location-independent call and contact center solutions for extratel AG and optimized business communication processes for the Swiss Helicopter Rescue Service (REGA), Waser Holding AG and the International Red Cross, thus cutting time-to-market and reducing costs. The company’s twin focus on standardized and tailored solutions enables it to fulfil communications requirements regardless of form or complexity and to make optimum use of resources. Integration of competent partners Swisscom Enterprise Solutions also strengthens its market position through strategic partnerships and acquisitions. In 2002, the company intensified its cooperation with Cisco Systems Inc. in the area of marketing and customer solutions. Cisco Systems is the world’s leading provider of network technology for the Internet and has the largest product portfolio of any company in the sector. In August 2002, Swisscom Enterprise Solutions acquired a 49.9 percent stake in Unit.net AG with the option of acquiring a majority stake in the company by 2005. Unit.net offers specialized online communication services for business customers and is a leader in the field of streaming technology. Unit.net’s offering ideally complements the Swisscom Enterprise Solutions product range. Participation in Infonet Schweiz AG offers customers the security that Swisscom Enterprise Solutions can also meet their global requirements and leverage synergies with the California-based Infonet Service Corporation in order to establish complex customer networks. 37 An overview of 2002 Swisscom Fixnet Swisscom Mobile Enterprise Solutions debitel Other business areas Employees Customers The community The environment Investors
debitel – networking without the network “ Together we will strengthen our leading position as a network-independent provider of mobile telephony and multimedia services in Europe. We will be top performers and will create lasting value.” debitel continued to implement its clear vision in 2002. Despite an increasingly difficult market environment, the Germanbased Swisscom Group company, with 3,299 employees, succeeded in increasing revenue by eight percent to CHF 4.11 billion. The fall in operating income (EBITDA) from CHF 187 million to 159 million is largely due to the one-off effects of the previous year and increased expenditure on customer loyalty activities. Net revenue 1) EBITDA 2) debitel 2001 2002 3 808 4 111 187 159 Customers 10 001 000 10 061 000 Employees 3 544 3 299 1) In CHF millions 2) Operating income before interest, tax, depreciation and amortization in CHF millions As an independent telecommunications provider, debitel uses the capacity of the network operators to provide their entire product range and to develop its own products and services. debitel does not invest in networks but concentrates on its core competencies – the provision of mobile and multimedia services. More than ten million customers have come to appreciate the company’s objective advice and professional support. 5,000 sales partners in Germany (7,000 in Europe) receive a product range from a single source. debitel has decided to further expand the successful Enhanced Service Provider (ESP) business model it has implemented for the current GSM mobile communications generation and transfer it to UMTS. This move will enable the company to guarantee its participation in this future market without having to bear the considerable financial burden of license fees and network infrastructure. debitel has concluded agreements with the major German UMTS network operators Vodafone D2, T-Mobile and E-Plus, thereby securing long-term access to UMTS. Highly demanding environment The German mobile communications market went through a difficult phase in 2002: customer numbers stagnated until the third quarter and even fell slightly. Growth was not seen until the end of the year. Overall, the number of German mobile subscribers rose from 56 million to 59 million. The reasons for this slowdown were the high penetration rate of 68 percent that had already been achieved at the start of the year and the removal of inactive prepaid subscribers from the customer base. Top-up cards which had not been loaded for a period of fifteen months were deactivated on the network. 38
Page 1 and 2: 2002 Annual Report Swisscom AG
Page 3 and 4: What’s it all about? The world ar
Page 5 and 6: Highlights 2002 January Swisscom IT
Page 7 and 8: Clear overview - Summary of 2002 De
Page 9 and 10: Low risk - thanks to restrictive in
Page 11 and 12: Swisscom group dynamics In July 200
Page 13 and 14: Major holdings International Teleco
Page 15 and 16: Historical In 1851 American novelis
Page 17 and 18: Tomorrow’s world The foreseeable
Page 19 and 20: Swisscom Fixnet - the backbone of S
Page 21 and 22: Revenue breakdown Swisscom Fixnet (
Page 23 and 24: 12.01 06.02 12.02 Activated ADSL ac
Page 25 and 26: Despite a slowdown in the advertisi
Page 27 and 28: Historical In 1935, while living in
Page 29 and 30: Tomorrow’s world While studying f
Page 31 and 32: Swisscom Mobile - stable position d
Page 33 and 34: SMS Mobile-to-mobile In millions 18
Page 35 and 36: Data as % of revenue % 11 10 9 8 7
Page 37: Swisscom Enterprise Solutions - the
Page 41 and 42: Customers By country 7729000 German
Page 43 and 44: Other important business areas Reve
Page 45 and 46: Billag - complete provider of billi
Page 47 and 48: Historical In Vienna in 1769 Baron
Page 49 and 50: Tomorrow’s world Nicholas Negropo
Page 51 and 52: A progressive employer With attract
Page 53 and 54: Co-Motion Startups since launch* %
Page 55 and 56: Only satisfied customers remain loy
Page 57 and 58: Services that build trust As Switze
Page 59 and 60: Environmental management at Swissco
Page 61 and 62: January February March April May Ju
Page 63 and 64: Swisscom Board of Directors Markus
Page 65 and 66: Swisscom Group Management Ueli Diet
Page 67 and 68: March 26 Important dates 2003 Annua

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