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Transmitters<br />
<strong>Swisscom</strong> Broadcast<br />
Number<br />
1 535 Television<br />
908 Radio (VHF and MW)<br />
16 Digital audio broadcast (DAB)<br />
ist dealers, generated revenue of CHF 456 million. However, technological<br />
changes and the state of the economy had a negative impact on<br />
customers’ capital spending, resulting in a 15.8 percent fall in revenue.<br />
The effect of the Millennium, when many new systems were installed<br />
for the 1999/2000 year change, coupled with uncertainty on the part of<br />
customers over whether to switch to voice-over-IP technology, also left<br />
their mark. These trends together with their impact have forced<br />
<strong>Swisscom</strong> Systems to implement restructuring measures. By adjusting<br />
the cost base to reflect market developments and initiating sustainable<br />
efficiency improvements, <strong>Swisscom</strong> Systems intends to continue securing<br />
its position as Switzerland’s market leader in the field of communications<br />
systems.<br />
<strong>Swisscom</strong> Broadcast – 360-degree transmission<br />
With some 240 employees, over 500 transmitter locations and more<br />
than 2,400 transmitters, <strong>Swisscom</strong> Broadcast AG ensures nationwide<br />
broadcast of radio and television signals. In the year under review, the<br />
leading infrastructure operator posted revenues of CHF 176 million<br />
thanks to the attractiveness of its locations and also by sharing its facilities<br />
with third parties. <strong>Swisscom</strong> Broadcast provides customers with a<br />
contractual guarantee of up to 99.9 percent availability for broadcast<br />
signals. The main customers include SRG SSR idée suisse, the three mobile<br />
communications providers, various emergency services and local<br />
radio stations. <strong>Swisscom</strong> Broadcast’s services also include signal supply<br />
for cable network providers, who then redistribute the signals in their<br />
cable networks. Revenue from the broadcast of analog television signals<br />
was down on the previous year, as SRG SSR idée suisse has switched<br />
off the second and third transmitter networks. On the other hand, terrestrial<br />
digital television (DVB-T) is opening up new opportunities and<br />
challenges for <strong>Swisscom</strong> Broadcast. The implementation of this new<br />
technology is scheduled to begin in mid-2003, and digital audio broadcast<br />
(DAB) will also be expanded further in the medium term.<br />
The revision of the Broadcasting Act also presents new challenges for<br />
<strong>Swisscom</strong> Broadcast. One consequence of the regulations proposed by<br />
the Swiss Federal Council would be that licensed broadcasters would<br />
be subsidized by the telecoms providers. For example, <strong>Swisscom</strong> Broadcast<br />
would have to provide wireless terrestrial broadcasting for SRG SSR<br />
idée suisse and other licensed broadcasters at cost-oriented prices.<br />
<strong>Swisscom</strong> does not consider any such subsidization of the broadcasting<br />
sector by the telecoms sector to be in accordance with the “user pays”<br />
principle.<br />
43<br />
An overview of 2002<br />
<strong>Swisscom</strong> Fixnet<br />
<strong>Swisscom</strong> Mobile<br />
Enterprise Solutions<br />
debitel<br />
Other business areas<br />
Employees<br />
Customers<br />
The community<br />
The environment<br />
Investors
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