Annual Report 2011 (5.07 MB, PDF-File) - Oerlikon

Dr. Michael Buscher, CEO Oerlikon Group
KPIs include RONA, break-even sales margin, product group
sales and margins, and OTD. Each KPI includes a target for
each Segment and each BU as well as measures to hit it. The
key figures include sales in BRIC countries, and the reputation
index of Oerlikon that tracks the development of the company’s
image. All data are collected on a monthly and quarterly
basis and maintained in a database. Information about competitors
and markets also flows into the system. “All relevant
facts are available when we hold our regular reviews,” Buscher
says. In principle, the Business Performance Management
system is completed. The first version of it is being introduced
in the first quarter of 2012. At the same time, the company is
setting up conference rooms where the performance of the
entire company can be visualized in all important dimensions.
“We want to use an intuitive graphical presentation as a way to
quickly identify the truly critical points and significant deviations
from the plan,” Buscher says.
This will be particularly important in the future. Despite the
optimization work done in the past, Oerlikon has a long way to
go before it has fully tapped its improvement potential. For this
reason, four strategic initiatives have been devised to identify
further opportunities – including growth in emerging markets
and Operational Excellence. The Business Performance Management
system will show in a timely manner whether the
steps that have been taken are working or not. The new tool
will also make it easier to spot economic ups and downs earlier
than before. “Our decisions will gain new speed and quality,”
Buscher says – a good foundation for producing long-term
profitable growth.