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Improving Maternal and Infant Nutrition: A Framework for Action

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her wider community. The factors are varied <strong>and</strong> complex <strong>and</strong> are summarised inTable 1. 332.25 Categorising the influences in this way highlights that whilst the health servicehas a significant role in encouraging <strong>and</strong> supporting mothers to breastfeed, manyother organisations have a role to play in creating a supportive environment <strong>for</strong>breastfeeding mothers, as well as in changing broader societal attitudes so thatbreastfeeding is accepted as the ‘cultural norm’.Table 1: Influences on Initiation <strong>and</strong> Duration of BreastfeedingMother, child, family • Age, parity, physical <strong>and</strong> psychological health of themother• Breastfeeding experience of the mother herself <strong>and</strong>with previous children• Education, employment, social class, ethnicity, area ofresidence• Knowledge, attitudes, confidence in the ability tobreastfeed• Marital status, family size, support from partner <strong>and</strong>family• Lifestyles (smoking, alcohol, drugs, diet, physicalactivity)• Birth weight, gestational age, mode of delivery, healthof the newborn• Access to role models who have had positivebreastfeeding experiencesHealthcare system • Access to antenatal care <strong>and</strong> quality of care• Quality of assistance during delivery <strong>and</strong> in the first fewdays• Access to postnatal maternal <strong>and</strong> child healthcare <strong>and</strong>quality of care• Type <strong>and</strong> quality of professional support <strong>for</strong> lactationmanagement• Access to peer counselling <strong>and</strong> mother-to-mothersupportPublic health policies • Level of priority <strong>and</strong> financial support given tobreastfeeding• Official policies, recommendations <strong>and</strong> plans• Breastfeeding monitoring <strong>and</strong> surveillance systems• Quality of pre <strong>and</strong> in-service training of health workers• Financial support <strong>for</strong> voluntary mother-to-mothersupport activities• Communication <strong>for</strong> behaviour <strong>and</strong> social change <strong>and</strong>use of different media <strong>for</strong> breastfeeding advocacySocial policies <strong>and</strong>culture• Legislation on <strong>and</strong> en<strong>for</strong>cement of the InternationalCode• Legislation on maternity protection <strong>and</strong> its en<strong>for</strong>cement• Representation of infant feeding <strong>and</strong> mothering in themedia

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