Improving Maternal and Infant Nutrition: A Framework for Action

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3. Policy SupportActivity Outcome Lead Organisation(s) Milestone Timescale3.1 All policymakers will ensure that new/refreshednational/local policies take account of theactivities in the Maternal & Infant NutritionAction Plan where relevant.6 Scottish GovernmentNHS BoardsLocal AuthoritiesMaternal & infantnutrition includedin relevant policiesOngoing3.2 Increase the awareness of the WHOInternational Code on Marketing of Breast milkSubstitutes and adopt the principles of theCode in all public sector organisations.Continue to influence decisions on legislationrelating to manufactured baby & toddler foodsto ensure it is fully implemented and enforced.2, 3, 8, 9,10Scottish GovernmentNHS BoardsFood Standards AgencyScotlandPrinciples of WHOCode adopted byall public sectororganisationsBy end2011/123.3 Work with NHS Boards to strengthen existingmethods to meet with infant formula and babyfood manufacturers to review and assess thesuitability of their proposed product informationfor use in Scotland, in line with the principles ofthe WHO Code2, 3 Scottish GovernmentNHS BoardsBy end2010/113.4 Work with food retailers in Scotland to provideand promote affordable healthy food choices forchildren., pregnant and breastfeeding women12 Scottish GovernmentFood Standards AgencyScotlandTo be determinedas part of ObesityRoute Map andFood & DrinkPolicy
3.5 Work with private sector companies toencourage them to include healthy eatingconsiderations for children in all aspects of theirwork, for example in the products they produce,in the sponsorship they provide, in their productmarketing etc.9, 10 Scottish GovernmentFood Standards AgencyScotlandTo be determinedas part of ObesityRoute Map andFood & DrinkPolicy4. Communicating with our audiencesActivity Outcome Lead Organisation(s) Milestone Timescale4.1 A positive media strategy with consistent linesand messages designed to combat myths andmisinformation about maternal and infantnutrition will be developed. Appropriatemechanisms and communication channels willbe developed to support and enable healthprofessionals to interpret and respond toreports on maternal & infant nutritionappropriately.7-11 Scottish Government Media strategy &communicationchannelsdevelopedBy end2011/124.2 Agree and distribute maternal and infantnutrition publications and resources whichshould be given out universally as per NHSHealth Scotland Early Years InformationPathway. These publications and resourcesshould be assessed and updated to ensureaccessibility.7-11 NHS Health ScotlandNHS BoardsPublicationsassessed andupdatedBy end2011/12
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Improving Maternaland Infant Nutrit
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© Crown copyright 2011ISBN: 978-0-
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• Indicators for Outcomes 6.9•
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Executive SummaryImproving the nutr
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IntroductionIn order to change infa
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important for the scope to go beyon
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1.6 In 2003, the Royal College of P
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1.17 The Healthy Start Scheme was i
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Chapter 2: Why is Maternal and Infa
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Birth Weight and Health2.10 A mothe
Page 22 and 23: her wider community. The factors ar
Page 24 and 25: 2.31 Infant formula is manufactured
Page 27: Summary2.48 The diet and nutritiona
Page 31 and 32: Birth weight of infants born in Sco
Page 33 and 34: Breastfeeding at Birth3.23 Informat
Page 35 and 36: Figure 5: Breastfeeding at the 6-8
Page 37 and 38: 3. Water should be added to the bot
Page 39 and 40: Chapter 4: Current Activity across
Page 41 and 42: AccreditedAyrshire Maternity Unit,
Page 43 and 44: Community Mothers Breastfeeding Sup
Page 45 and 46: 4.18 Just over half of Boards had a
Page 47 and 48: policies for each nursery, provisio
Page 49 and 50: 4.26 Eight Boards had an obesity st
Page 51 and 52: Promoting and Supporting Breastfeed
Page 53 and 54: Parents Cooking Group, Gowans Child
Page 55 and 56: Chapter 5: Process for Development
Page 57 and 58: FoodMediaKnowledgeSkillsIncomeCommu
Page 59 and 60: Government and WHO publications. It
Page 61 and 62: OUTCOMESShort Term (0-3 yr) Medium
Page 63 and 64: 5.24 The activities were compared t
Page 65 and 66: • Introduce new routinely collect
Page 67 and 68: Chapter 7: Action Plan7.1 It is rec
Page 69 and 70: training and be integrated into und
Page 71: 2. Baby Friendly InitiativeActivity
Page 75: Breastfeeding Mothers• Access to
Page 83 and 84: 18. Kelly Y, Panico L, Bartley M, e
Page 85 and 86: 56. Gregory J, Collins D, Davies P
Page 87 and 88: Appendix 1: Membership of Maternal
Page 89 and 90: Appendix 2: Membership of sub-group
Page 91 and 92: Appendix 3: Healthy eating advice f
Page 93 and 94: Appendix 4: NICE Public Health Guid
Page 95 and 96: Appendix 5: Indicators for Short, M
Page 97 and 98: 6 All relevant national & localpoli
Page 99 and 100: complementary feedingRelevant resou
Page 101 and 102: 15 Increased acceptability ofbreast
Page 103 and 104: 23 reduced inequalities in childnut
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Improving Maternal and Infant Nutrition: A Framework for Action

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