Improving Maternal and Infant Nutrition: A Framework for Action

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infant’s life. There exists a large and robust body of evidence demonstrating theshort and long term health benefits of breastfeeding for both mothers and infants.Women who have breastfed are at lower risk of breast and ovarian cancer and hipfracture due to osteoporosis later in life and there is evidence to suggest they aremore likely to return to their pre-pregnancy weight. It is important to understand thefactors which influence a mother’s infant feeding decision in order to developeffective strategies to encourage more women to breastfeed.The Scottish Government is fully committed to the principles underpinning the WHOCode on the marketing of breast milk substitutes and expects all partnerorganisations involved in improving infant feeding practices in Scotland to fullycomply with it. In addition, the Framework emphasises the need to provide familieswith the information and support to safely formula feed their babies if they havechosen to do so.Those involved in developing the Framework have established an Action Plan. Keypartners, as identified in the Action Plan, will need to develop monitoring andevaluation frameworks to underpin their results plans in delivering the actions. Werecognise this will take time to establish, however, by taking this approach, partnerswill be able to articulate their contribution to the overall aims of the framework. AnImplementation Group will be established by the Scottish Government to develop anational monitoring and evaluation framework which will complement localframeworks. A Maternal and Infant Nutrition National Co-ordinator has beenappointed for two years to oversee the implementation of the framework.
IntroductionIn order to change infant feeding practices over time it must be acknowledged fromthe outset that this is not the sole responsibility of the NHS. As with the majority ofissues that pose a threat to population health such as obesity, alcohol and drugmisuse, smoking and mental ill-health; a co-ordinated, multi-agency, multi-facetedapproach is needed. However, as the NHS is a universal point of entry to servicesavailable to pregnant women, the NHS has a unique opportunity to lead the way inaddressing this from the very early years.We must be clear what we want to achieve with this Framework. The two keyrelevant outcomes from the Scottish Government’s National PerformanceFramework are:• Our children have the best possible start in life and are ready to succeed;• We lead longer, healthier lives.The scale of the action needed to achieve these outcomes means that change willnot happen overnight; a long term view is required, therefore, the Action Plancontained within the Framework covers a minimum period of ten years. Clearly aFramework for improving maternal and infant nutrition cannot achieve theseoutcomes alone so it is essential to set the required actions in a much broadercontext of improving population health and wellbeing.A central strand of the Government’s purpose is to reduce health inequalities. Infantfeeding patterns in Scotland are poor but are worse in mothers from the mostdeprived areas. Younger mothers, those living on a low income or in areas ofdeprivation and those with fewer education qualifications are less likely to take therecommended nutritional supplements prior to pregnancy and have a good dietduring pregnancy; they are also less likely to breastfeed and more likely to introducecomplementary foods earlier than recommended.There is considerable evidence to demonstrate the short and long term benefits ofbreastfeeding to both mothers and infants and this is likely to lead to a reduced needfor NHS services in later life. Breastfeeding rates are low in Scotland and have beenrelatively static for the last decade. It is important to embed work to address thiswithin wider work to improve health in the early years which will have a positiveeffect throughout the life of the individual.Although it is crucial to improve maternal and infant nutrition across the wholepopulation, activities must be targeted to those most in need of support. Women aremore likely to breastfeed if they see other women breastfeeding so activities toencourage all women to breastfeed together with a range of activities aimed at thoseleast likely to breastfeed are key components of the Framework.Mothers in higher socio-economic groups are more likely to respond to healthcampaigns, access services and seek out health information, all of which have thepotential to widen inequalities in health. Many people have communicationdifficulties and/or literacy difficulties with reading and writing for example, so our
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Page 3 and 4: © Crown copyright 2011ISBN: 978-0-
Page 5 and 6: • Indicators for Outcomes 6.9•
Page 7: Executive SummaryImproving the nutr
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Government and WHO publications. It
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OUTCOMESShort Term (0-3 yr) Medium
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5.24 The activities were compared t
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• Introduce new routinely collect
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Chapter 7: Action Plan7.1 It is rec
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training and be integrated into und
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2. Baby Friendly InitiativeActivity
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3.5 Work with private sector compan
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Breastfeeding Mothers• Access to
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18. Kelly Y, Panico L, Bartley M, e
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Appendix 1: Membership of Maternal
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Appendix 2: Membership of sub-group
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Appendix 3: Healthy eating advice f
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Appendix 4: NICE Public Health Guid
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Appendix 5: Indicators for Short, M
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6 All relevant national & localpoli
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complementary feedingRelevant resou
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15 Increased acceptability ofbreast
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23 reduced inequalities in childnut
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Improving Maternal and Infant Nutrition: A Framework for Action

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