Improving Maternal and Infant Nutrition: A Framework for Action
Improving Maternal and Infant Nutrition: A Framework for Action
Improving Maternal and Infant Nutrition: A Framework for Action
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3.5 Work with private sector companies toencourage them to include healthy eatingconsiderations <strong>for</strong> children in all aspects of theirwork, <strong>for</strong> example in the products they produce,in the sponsorship they provide, in their productmarketing etc.9, 10 Scottish GovernmentFood St<strong>and</strong>ards AgencyScotl<strong>and</strong>To be determinedas part of ObesityRoute Map <strong>and</strong>Food & DrinkPolicy4. Communicating with our audiencesActivity Outcome Lead Organisation(s) Milestone Timescale4.1 A positive media strategy with consistent lines<strong>and</strong> messages designed to combat myths <strong>and</strong>misin<strong>for</strong>mation about maternal <strong>and</strong> infantnutrition will be developed. Appropriatemechanisms <strong>and</strong> communication channels willbe developed to support <strong>and</strong> enable healthprofessionals to interpret <strong>and</strong> respond toreports on maternal & infant nutritionappropriately.7-11 Scottish Government Media strategy &communicationchannelsdevelopedBy end2011/124.2 Agree <strong>and</strong> distribute maternal <strong>and</strong> infantnutrition publications <strong>and</strong> resources whichshould be given out universally as per NHSHealth Scotl<strong>and</strong> Early Years In<strong>for</strong>mationPathway. These publications <strong>and</strong> resourcesshould be assessed <strong>and</strong> updated to ensureaccessibility.7-11 NHS Health Scotl<strong>and</strong>NHS BoardsPublicationsassessed <strong>and</strong>updatedBy end2011/12
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