ANNUAL REPORT 2008 | 2009 - SinnerSchrader AG

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Graphs Illustrating the Consolidated Status Report of SinnerSchrader AGDevelopment of E-Commerce RevenuesNumber of Internet Users and Average Usage PeriodDevelopment of Net Revenues and Net Revenues MarginNet Revenues by SectorNet Revenues by SegmentDevelopment of EBITAReconciliation of EBITA to Net IncomeDevelopment of Consolidated Balance SheetConsolidated Statements of Cash FlowsEmployee Structure According to Areas
DEVELOPMENT OF E-COMMERCE REVENUESIN € BILLION AND IN % COMPARED TO PREVIOUS YEARNumber of Internet Usersand average usage periodin millions of adults aged 14 and older and in min./day7.69.0+18 %10.2+13 %10.9+12 %13.6+19 %>15.0+10 – 15 %35.712937.512338.611940.811842.712043.5136Usage period20042005 20062007 20082009e2004 2005 2006 2007 2008 2009DEVELOPMENT OF NET REVENUES AND NET REVENUE MARGINin € million and %12.21.5 %13.24.6 %14.27.4 %18.312.6 %20.911.6 % 1)6.9 %04/0505/0606/0707/08 08/091)Before costs for expansion of service portfolioNET REVENUES BY SECTORNET REVENUES BY SEGMENTin % for the 2008/2009 financial yearIN € MILLION FOR THE 2008/2009 FINANCIAL YEAR COMPARED TO PREVIOUS YEARTelecommunications & TechnologyRetail & Consumer Goods17.519.70.81.40.2–0.319.4 (previous year: 19.4)31.6 (previous year: 27.9)Other3.3 (previous year: 1.3)Media & Entertainment4.2 (previous year: 3.1)Transport & Tourism15.0 (previous year: 20.0)Financial Services26.5 (previous year: 28.3)InteractiveMarketingInteractiveMediaInteractiveCommerceConsolidation
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Vision Consumers have chosen the In
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ContentsMagazineSinnerSchrader 2008
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4SinnerschraderSinnerSchraderVision
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Page 15 and 16: 11“Web 2.0 is credited with makin
Page 18 and 19: project: www.rewe-feine-welt.deOnli
Page 27 and 28: 23“The conversation on the social
Page 29 and 30: SinnerSchrader 2008 | 2009Letter to
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Page 33 and 34: SinnerSchrader 2008 | 2009The Share
Page 35 and 36: SinnerSchrader 2008 | 2009Kapitel9S
Page 37 and 38: 12Corporate Governance SinnerSchrad
Page 39 and 40: 14Report of the Supervisory Board S
Page 41 and 42: Joint StatusReport2008 | 2009
Page 43 and 44: 18Joint Status Report of SinnerSchr
Page 63: GraphsJoint Status Report2008 | 200
Page 67 and 68: ConsolidatedFinancial Statements200
Page 69 and 70: 42Consolidated Balance SheetsConsol
Page 71 and 72: 44Consolidated Statements of Shareh
Page 73 and 74: 46Consolidated Statements of Cash F
Page 75 and 76: 48NotesConsolidated Financial State
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Page 111 and 112: 84Balance SheetsAnnual Financial St
Page 113 and 114: 86Statements of OperationsAnnual Fi
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88NotesAnnual Financial Statements
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102Auditors’ OpinionAnnual Financ
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104EVENTS & CONTACTEvents & Contact
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SinnerSchraderAktiengesellschaftVö
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ANNUAL REPORT 2008 | 2009 - SinnerSchrader AG

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