ANNUAL REPORT 2008 | 2009 - SinnerSchrader AG

58NotesConsolidated Financial Statements of SinnerSchrader AGRevenues realised on the basis of the POC method, but as yet unbilled, are posted as unbilled services in thebalance sheet. Amounts billed to customers that exceed the scope of the accrued revenues are posted asadvance payments received.• Media ServicesSinnerSchrader performs services for its customers for planning and implementing advertising campaignson the Internet (media services). In the context of implementing advertising campaigns, SinnerSchrader buysadvertising space at its own expense. In the course of billing for these media services, the costs for buyingadvertising space (media costs) are passed on to the customers together with a fixed payment or a paymentcalculated on the basis of the actual media costs.In principle, revenues for media services are realised with or after the appearance of the advertising. In thisconnection, the entire amount to be charged to the customer is recorded as gross revenues, and the amountreduced by the media costs that have been passed on to customers comprises the net revenues.Realised revenues that have not yet been billed are posted as unbilled services in the balance sheet, reduced bydeposits received for the advertising campaigns and including deposits paid for purchasing advertising spaceas part of advertising campaigns.• Operating ServicesSinnerSchrader performs operating services for its customers, which in particular also include the 24-hourmonitoring and management of Internet applications with an on-call service. Payment for these services usuallycomprises a fixed monthly service fee plus variable, performance-related components, and the customers arebilled for them monthly or quarterly. If the IT system monitored by SinnerSchrader is operated in SinnerSchrader’sown computer centre, fixed usage fees are also charged monthly.• Sale of Hardware and SoftwareIn addition to other services, SinnerSchrader supplies its customers with hardware and standard software onrequest that SinnerSchrader itself buys on the market. The revenues from this are realised after billing or afterthe transfer of risk.• Software as a ServiceWith the subsidiary newtention technologies GmbH acquired in the current financial year, SinnerSchrader offersthe use of self-created software in the context of a software-as-a-service model. Users are generally invoicedmonthly for the usage fees depending on the actual usage in accordance with agreed usage parameters.Revenues are realised in the amount of the usage fees invoiced.2.18 Advertising CostsIn principle, SinnerSchrader takes the expenditure for advertising and promotional campaigns into accountunder the marketing costs in the Statements of Operations at the time the expenditure is incurred. In the2008/2009 and 2007/2008 financial years, these expenses amounted to € 259,732 and € 141,870, respectively.