ANNUAL REPORT 2008 | 2009 - SinnerSchrader AG

Consolidated Financial Statements of SinnerSchrader AGNotes61Table 2a shows the segment information for the 2008/2009 financial year, while the comparable data from theprevious year is shown in Table 2b:Table 2a | Segment information for the 2008/2009 fiscal year in € and number01.09.2008 – 31.08.2009 InteractiveMarketingInteractiveMediaInteractiveCommerceSumSegmentsHolding/consolidationGroupExternal revenues 19,548,926 7,961,681 153,846 27,664,453 – 27,664,453Internal revenues 191,159 121,807 – 312,966 -312,966 –Gross revenues 19,740,085 8,083,488 153,846 27,977,419 -312,966 27,664,453Media costs – -6,728,899 – -6,728,899 – -6,728,889Total revenues, net 19,740,085 1,354,589 153,846 21,248,520 -312,966 20,935,554Segment income (EBITA)before external shareholders 2,603,190 260,302 -390,225 2,473,267 -639,413 1,833,854Segment income (EBITA) 2,603,190 -133,015 -390,225 2,079,950 -639,413 1,440,537Employees, end of period 224 23 4 251 28 279Table 2b | Segment information for the 2007/2008 fiscal year in € and number01.09.2007– 31.08.2008 InteractiveMarketingInteractiveMediaInteractiveCommerceSumSegmentsHolding/consolidationGroupExternal revenues 17,508,855 6,660,870 – 24,169,725 – 24,169,725Internal revenues – – – – – –Gross revenues 17,508,855 6,660,870 – 24,169,725 – 24,169,725Media costs – -5,822,652 – -5,822,652 – -5,822,652Total revenues, net 17,508,855 838,218 – 18,347,073 – 18,347,073Segment income (EBITA) 2,479,031 419,377 – 2,898,408 -593,508 2,304,900Employees, end of period 208 4 – 212 29 241Accounting for the individual segments follows the accounting principles that are also used in the Group.Administrative costs incurred by SinnerSchrader AG are charged to the operative segments, where they can beassigned. Costs that cannot be assigned – primarily costs for original holding tasks, such as investor relationswork – are not distributed to the segments.Table 2c explains the reconciliation of the total of the segment earnings to the earnings before tax in the Groupfor the period from 1 September 2008 to 31 August 2009 and for the comparable period in the previous year:Table 2c | Reconciliation of segment income to income before taxes of the Group in €2008/2009 2007/2008Segment income (EBITA) all reporting segments 2,079,950 2,898,408Central costs not passed on to segments -639,413 -593,508EBITA of the Group 1,440,537 2,304,900Amortisation of intangible assets from first consolidation -486,166 -92,206Financial income of the Group 299,084 121,262Income before provision for income tax other subsidiaries of the Group 1,253,455 2,333,956