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Monthly Report – Get It Across/ MikullaGoldmannPR – Germany Representative – March 2011
Fast Facts:
Highlight 1 (Press):
H. Bendl published his article on snowboarding in Steamboat Springs in Berliner Morgenpost and Welt online. His article is a
result of MGPR’s group press fam in 2010. The combined ad equivalence is $93.300.
Highlight 2 (Trade):
CTO attended ITB in Berlin, the world’s largest tourism trade show, from March 9-13, 2011 with its own booth within the
Discover America Pavillion. The show was attended by appr. 110,000 trade visitors on the three trade days and appr.
60,000 consumers on the two weekend days. Colorado has had 34 scheduled trade appointments, plus numerous walkbys.
A total of 1,000 German Colorado holiday guides have been distributed, along with 200 English OSVGs, 500
Colorado maps and hundreds of CVB collaterals.
Public Relations
• Number of media calls/follow up calls: 8 plus ITB (22)
• Press releases: 1 – Colorado Extreme
• Attended: ITB in Berlin
• Total Monthly Media Equivalency compared Year to Date in US Dollars:
March 11 $699.068 -40.1% vs. March 10
• Total Cumulative Equivalency compared Year to Date in In-Market currency:
FY 11 €6.732.134 +73% vs. FY 10
• MikullaGoldmannPR - PR Placed Monthly Media Equivalency compared Year to Date in US Dollars:
March 11 $299.949 -69.1% vs. March 10
• MikullaGoldmannPR - PR Placed Cumulative Equivalency compared Year to Date in In-Market currency:
FY 11 €4.943.314 +103,8% vs. FY10
Travel Trade
• Number of Sales Calls: 2
• Number of Trade Inquiries: 9
Current Running Co-Ops
• TUI: Postcard Leporello featuring CO image & USA Mailing promoting CO offers to consumers
• Canusa: Creation of 6page flyer featuring Colorado & Denver offers, distribution via shows and direct mail
• DERTOUR: 5 Fax mailings to travel agencies, announcing ski offers
• Meiers Weltreisen: Online Newsletter & Homepage coop promoting Colorado offers
• Junker Reisen: Six page Colorado Editorial in Summer Brochure
• FTI: Colorado Advertorial in travel magazine + participation in Camper & Bike event for travel agents
• Skytours: production of tram stickers to be put up in trams in Zurich area featuring CO offer and images
• Hotelplan: creation of flyer featuring CO Sleep & Fly to be mailed to travel agencies
• America Unlimited: prize raffle to be promoted via college cards and online
Consumer Fulfilment
• Number of Consumer Inquiries: 153
[25x via Colorado.com, 50x via GIA, 20x TravelLead, 14x Reise & Preise, 44x America Journal,
1x w/o brochure order; 500x via f.re.e Munich, 1,000x via ITB, 500x via bikethebest]
• Distribution of Materials: 2153 Holiday Guides
US Dollar Exchange Rate 1€ = USD 1.4066 on March 30, 2011
Compared to 1€ = USD 1.3482 on March 30, 2010
Online Activities:
CTO Official Website Visitors (German version of Colorado.com): 1,525 visits (Feb 21 – Mar 30, 2011)
Website Visitors in Dec from Germany: 946 visits
Monday, April 18, 2011
Austria: 163 visits
Switzerland: 122 visits
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