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Monthly Report – Get It Across/ MikullaGoldmannPR – Germany Representative – August 2010<br />
Fast Facts:<br />
Highlight 1 (Press):<br />
The German newswire dpa published an article about Christo's project in Colorado, which generated 124 clippings.<br />
Combined circulation is 5,114,545,345, combined ad equivalence is $1,204,138. MGPR distributed a release on<br />
art in Colorado including Christo’s project some weeks ago.<br />
Franz Marc Frei, who visited Colorado in September 2009, has published an article about Colorado in Freizeit Spass.<br />
The circulation is 622,836, the ad equivalence is $59,735. This is Franz Marc’s fourth article resulting from his visit<br />
to Colorado.<br />
Highlight 2 (Trade):<br />
Participation at the two week German-American Volksfest in Berlin, brochure distribution: 350 holiday guides<br />
Sales Call tour to Berlin, Munich, Stuttgart and Frankfurt with 14 visits to tour operators<br />
Public Relations<br />
• Number of media calls/follow up calls: 31<br />
• Total Monthly <strong>Media</strong> Equivalency compared Year to Date in US Dollars:<br />
August 10 $2.510.317 +2.054% vs. August 09<br />
• Total Cumulative Equivalency compared Year to Date in In-Market currency:<br />
FY 11 €2.247.632 +862% vs. FY 10<br />
• MikullaGoldmannPR - PR Placed Monthly <strong>Media</strong> Equivalency compared Year to Date in US Dollars:<br />
July 10 $2.180.825 +2.813% vs. July 09<br />
• MikullaGoldmannPR - PR Placed Cumulative Equivalency compared Year to Date in In-Market currency:<br />
FY 11 €1.690.562 +902% vs. FY10<br />
Travel Trade<br />
• Number of Sales Calls: 14<br />
• Number of Trade Inquiries: 11<br />
• Number of Sales Leads: -<br />
Current Running Co-Ops<br />
• TUI: Desk Pad production + Product Development & Colorado Image on Summer Catalogue Cover<br />
• Hotelplan: Inclusion of new Colorado Self Drive tour in Summer brochure & Flyer Mailing<br />
• Meiers Weltreisen: Give Away Promotion for Self Drive tour (supported by Colorado CVBs) & Camper Training Day<br />
• Canusa: iMagazine placed on Canusa website and featured in Newsletter (80% summer, 20% winter)<br />
• Skytours: Mailing of Flyers to Swiss travel agents, promoting FlyDrive<br />
• DERTOUR: Flyer Mailing to travel agencies, promoting FlyDrive, FIT Hotels & Camper Rentals ex Denver<br />
Consumer Fulfilment<br />
• Number of Consumer Inquiries: 69<br />
[24 x via Colorado.com, 40x via GIA, 5 w/o brochure order]<br />
• Distribution of Materials: 418 Holiday Guides<br />
US Dollar Exchange Rate 1€ = USD 1.2611 on Aug 25, 2010<br />
Compared to 1€ = USD 1.4324 on Aug 25, 2009<br />
Online Activities:<br />
CTO Official Website Visitors (German version of Colorado.com): 2,158 visits (July 20 – Aug 25, 2010)<br />
Website Visitors in Dec from Germany: 1,380 visits<br />
Austria: 140 visits<br />
Switzerland: 118 visits<br />
Friday, July 22, 2011<br />
1
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