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Monthly Report – Get It Across/ MikullaGoldmannPR – Germany Representative – April 2011<br />
Fast Facts:<br />
Highlight 1 (Press):<br />
<strong>Media</strong> dinner in Munich with key German media: Glamour, Cosmopolitan, Geo Saison, ADAC Motorwelt, Focus, Madame,<br />
travel newswire agency srt, etc.<br />
Highlight 2 (Trade):<br />
CTO organised a Sales Mission through Switzerland and Southern / Southwestern Germany with stops in Switzerland,<br />
Munich, Fuessen, Frankfurt and Weinheim. Between April 11 and April 15, offices of 14 tour operators have been visited<br />
and 73 res staff agents have been trained. In addition, CTO participated in a travel agent event in Munich on April 12 with<br />
tour operator FTI, where 99 travel agents participated. A total of 250 German holiday guides plus various other collaterals<br />
have been distributed during the mission.<br />
Public Relations<br />
• Number of media calls/follow up calls: 10<br />
• Press releases: 1 – Colorado National Monument<br />
• Attended: <strong>Media</strong> dinner in Munich<br />
• Total Monthly <strong>Media</strong> Equivalency compared Year to Date in US Dollars:<br />
April 11 $139.162 -36% vs. April 10<br />
• Total Cumulative Equivalency compared Year to Date in In-Market currency:<br />
FY 11 €6.828.108 +66.8% vs. FY 10<br />
• MikullaGoldmannPR - PR Placed Monthly <strong>Media</strong> Equivalency compared Year to Date in US Dollars:<br />
April 11 $68.925 -54.3% vs. April 10<br />
• MikullaGoldmannPR - PR Placed Cumulative Equivalency compared Year to Date in In-Market currency:<br />
FY 11 €4.990.849 +105.8% vs. FY10<br />
Travel Trade<br />
• Number of Sales Calls: 14<br />
• Number of Trade Inquiries: 11<br />
Current Running Co-Ops<br />
• TUI: Postcard Leporello featuring CO image & USA Mailing promoting CO offers to consumers<br />
• Canusa: Creation of 6page flyer featuring Colorado & Denver offers, distribution via shows and direct mail<br />
• DERTOUR: 5 Fax mailings to travel agencies, announcing ski offers<br />
• Meiers Weltreisen: Online Newsletter & Homepage coop promoting Colorado offers<br />
• Junker Reisen: Six page Colorado Editorial in Summer Brochure<br />
• FTI: Colorado Advertorial in travel magazine + participation in Camper & Bike event for travel agents<br />
• Skytours: production of tram stickers to be put up in trams in Zurich area featuring CO offer and images<br />
• Hotelplan: creation of flyer featuring CO Sleep & Fly to be mailed to travel agencies<br />
• America Unlimited: prize raffle to be promoted via college cards and online<br />
Consumer Fulfilment<br />
• Number of Consumer Inquiries: 70<br />
[16x via Colorado.com, 12x via GIA, 20x TravelLead, 1x Reise & Preise, 19x America Journal,<br />
2x w/o brochure order;]<br />
• Distribution of Materials: 839 Holiday Guides<br />
US Dollar Exchange Rate 1€ = USD 1.4617 on April 27, 2011<br />
Compared to 1€ = USD 1.3290 on April 27, 2010<br />
Online Activities:<br />
CTO Official Website Visitors (German version of Colorado.com): 1,219 visits (Mar 30 – Apr 27, 2011)<br />
Website Visitors in Dec from Germany: 736 visits<br />
Monday, May 02, 2011<br />
Austria: 46 visits<br />
Switzerland: 95 visits<br />
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