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Travel Trade Promotions<br />
Current Co-ops:<br />
Company Details Dates Partners<br />
On-Line OR<br />
Off-Line Results<br />
bikethebest CONSUMER<br />
Started Jun 09 Offline 3000 distributed Colorado<br />
Participation in European Roadshow of<br />
motorcycle specialist Bike the Best<br />
holiday guides<br />
TUI TRADE / CONSUMER<br />
Comprehensive Summer Brochure<br />
Campaign<br />
Canusa CONSUMER<br />
Production of an online brochure<br />
"iMagazine" featuring Colorado destination<br />
information and Canusa offers for<br />
Colorado, plus newsletter placement<br />
Five Star<br />
Tours<br />
Consumer<br />
Creation of a 6 page Colorado feature,<br />
including editorials<br />
DERTOUR Trade & Consumer<br />
Production of a 6page rack flyer to promote<br />
different regions and products in Colorado,<br />
including Colorado Fly Drive. 25,500 flyers<br />
to be mailed out to 2500 travel agencies.<br />
Plus: Newsletter placement of Colorado<br />
offers<br />
Meiers<br />
Weltreisen<br />
Hotelplan<br />
(CH)<br />
Trade & Consumer<br />
Support for FIT Hotel page and<br />
participation in one day travel agent<br />
training event “Camper Experts” to educate<br />
140 travel agents on ymotorhome tours<br />
through Colorado<br />
Trade & Consumer<br />
Introduction of a Colorado & Northern New<br />
Mexico Fly Drive to new Summer<br />
catalogue; Flyer Mailing to 120 Hotelplan<br />
travel agencies (appr. 1,000 agents)<br />
Skytours (CH) Trade & Consumer<br />
Production of 40,000 Flyers promoting<br />
special FlyDrive Tour, mailed to 950 travel<br />
agencies; online promotion of tour on<br />
Skytours.ch<br />
America<br />
Unlimited<br />
Explorer<br />
Fernreisen,<br />
Canusa<br />
Touristik,<br />
Aeroplan<br />
Consumer<br />
Special Colorado offers featured on<br />
homepage of www.america-unlimited.de<br />
for one month<br />
Consumer<br />
Creation of a Flyer by GIA featuring<br />
Southwest Itineraries ex PHX, LAS or<br />
Denver to promote special Alamo rental<br />
car offer (no one way fee) through three<br />
different tour operators<br />
Tuesday, November 02, 2010<br />
Summer 10 Offline Introduction of a new Fly<br />
Drive (8 CO overnights),<br />
Expansion from 3 CO to<br />
7 CO hotels<br />
Feb 09 Online<br />
November 09 -<br />
Oktober 10<br />
Denver,<br />
Durango,<br />
Colorado<br />
Springs,<br />
Grand<br />
Junction<br />
Spring 10 Online/Offline<br />
Spring 10<br />
Offline In Summer 09 (with the<br />
editorial), total<br />
roomnights of FST in<br />
Colorado increased 66%<br />
Offline<br />
Dec 09 Offline Introduction of a New Fly<br />
Drive (8 Colorado<br />
overnights)<br />
Feb 10 Online/Offline<br />
Mar-Apr 10 Online<br />
Jan 10 Denver,<br />
Mesa Verde<br />
(No CTO<br />
Funding)<br />
FY 2011 coop list has been forwarded to CTO and was approved by the IPC.<br />
Offline/Online<br />
10
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