Media Request Form
Media Request Form
Media Request Form
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Consumer / Catalogue Advertising:<br />
GIA has arranged a Consumer and Catalogue Advertising schedule for 2010/2011 winter months in order to promote the Colorado holiday guide as a tool for travel planning.<br />
Confirmed partners are:<br />
- Katalog Kiosk / travel newsletter to 185,000 consumers <strong>Request</strong>s so far: 300<br />
- Travellead / online fulfilment system connected to various catalogue ordering websites <strong>Request</strong>s so far: 9<br />
- Reise & Preise / catalogue ad in travel market section of quarterly travel magazine in January 2011<br />
- America Journal / ad in bi-monthly magazine specialised on travel to the US, combined with a fulfilment order system in December/January 2011<br />
Total requests as of November 24, 2010:<br />
Tuesday, November 30, 2010<br />
309 German Reiseplaner<br />
In addition, GIA arranged an ad placement in the ski magazine SkiPresse, featuring a tour operator ski offer with Argus Reisen. In exchange, a 6 page advertorial on Ski in Colorado<br />
will be included in the next issue.<br />
Consumer Inquires without brochure fulfilment:<br />
2 additional consumer requests for: Ski vacation in Colorado, Camping in Colorado (both via email)<br />
Distribution of Materials for corresponding Month and Cumulative Amount to date:<br />
Month www.colorado.com Other – telephone/ Total number of distributed<br />
Other<br />
email request<br />
holiday guides<br />
July 2010 12 21 221 Maps, Colo Springs, Ranch, DEN<br />
August 2010 24 40 1018 Maps, Ranch, Denver, Byways<br />
September 2010 12 20 368 Maps, Denver, Ski Resorts, Camping<br />
October 2010 14 23 949 Maps, Byways, Denver, Ski, Ranch<br />
November 2010 10 15 769<br />
Total 72 119 3325<br />
12
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