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4-Corners Consumer Piece with selected tour operator partners<br />
GIA was in contact with Alamo and our tour operator partners Explorer and CANUSA in order to continue the No One Way Rental Fee promotion in 2011.<br />
Several thousand flyers were produced and partially mailed out to every CANUSA and Explorer Fernreisen office. Additional flyers were distributed at consumer shows over the last<br />
three months and also through the various offices over the next months.<br />
Consumer / Catalogue Advertising:<br />
GIA has arranged a Consumer and Catalogue Advertising schedule for 2010/2011 winter months in order to promote the Colorado holiday guide as a tool for travel planning.<br />
Confirmed partners are:<br />
- Katalog Kiosk / travel newsletter to 185,000 consumers <strong>Request</strong>s so far: 348<br />
- Travellead / online fulfilment system connected to various catalogue ordering websites <strong>Request</strong>s so far: 123<br />
- Reise & Preise / catalogue ad in travel market section of quarterly travel magazine <strong>Request</strong>s so far: 62<br />
- America Journal / ad in bi-monthly magazine specialised on travel to the US, combined with a fulfilment order system <strong>Request</strong>s so far: 126<br />
Total requests as of March 30, 2011:<br />
Monday, April 18, 2011<br />
659 German Reiseplaner<br />
In addition, GIA arranged an ad placement in the November issue of ski magazine SkiPresse, featuring a tour operator ski offer with Argus Reisen. In exchange, a 6 page advertorial<br />
on Ski in Colorado was included in the December issue. This article equalled an ad value of $40.831<br />
(see press clippings in December 2010 report).<br />
Consumer Inquires without brochure fulfilment:<br />
1 additional consumer requests for: Ranch vacation in Colorado<br />
Distribution of Materials for corresponding Month and Cumulative Amount to date:<br />
Month www.colorado.com Other – telephone/ Total number of distributed<br />
Other<br />
email request<br />
holiday guides<br />
July 2010 12 21 221 Maps, Colo Springs, Ranch, DEN<br />
August 2010 24 40 1018 Maps, Ranch, Denver, Byways<br />
September 2010 12 20 368 Maps, Denver, Ski Resorts, Camping<br />
October 2010 14 23 949 Maps, Byways, Denver, Ski, Ranch<br />
November 2010 10 15 769<br />
December 2010 21 9 903 Ski, Denver, Maps, Mesa Verde<br />
January 2011 47 35 2007 Ski, Denver, Trains, Me Verde, Maps<br />
February 2011 16 27 2294<br />
March 2011 25 50 2153 Trains, Ski, Denver, Maps, Scenic By<br />
Total 181 260 9682<br />
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