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Trade FAMS (Group or Individual):<br />

Date of FAM<br />

Trip<br />

Sept 15-22, 2010 AERticket<br />

June 2011 Tour Operator Fam<br />

Friday, July 22, 2011<br />

Company Attending personnel Title Profile / Current product<br />

8 Travel Agents + 3<br />

escorts (GIA, AER, Delta)<br />

4-6 product managers +<br />

1-2 escorts<br />

“Colorado’s National<br />

Parks”<br />

Colorado’s Summer<br />

Gems<br />

Promotion of fall tours in<br />

Colorado to travel agents<br />

Participating<br />

Destinations<br />

Estes Park, Aspen,<br />

Ridgway/Ouray, Mesa<br />

Verde/Cortez, Pagosa<br />

Springs/Durango, Colorado<br />

Springs, Denver<br />

tbd tbd<br />

AER FAM: Ticket consolidator AERticket, who manages a network of 6,000 travel agencies, offered to support airfare for an educational fam trip to Colorado with no additional costs<br />

for airfare to CTO. Seats have been blocked by AER with Delta Air Lines. An initial itinerary has been forwarded by GIA to CTO for sending out to the industry. AER is currently in the<br />

process of inviting high profile agency partners. Further details tbd.<br />

Product Manager FAM: For June 2011 it is planned to invite around 5 product managers of tour operators from Germany and Switzerland. GIA reached out to British Airways and is<br />

awaiting response on possible Airline support. Alternatives would be American Airlines or United Airlines.<br />

Travel Tradeshows:<br />

No travel tradeshows attended in June 2010.<br />

Consumer Promotions<br />

Consumer-Related Programs (Consumer shows/Consumer leads):<br />

GIA is currently in contact with motorbike tour operator specialist RM Reiseteam on a joint participation at the INTERMOT motorbike consumer show in Cologne, Oct 6-11, 2010.<br />

Furthermore, planning is underway for a participation in a consumer “kick off event” for the launch of new summer branch of tour operator Faszination Ski on November 13, 2010 and a<br />

in a consumer event of a travel agency in Freiburg on November 27, 2010.<br />

Detailed planning for the large consumer shows will be done in September/October. Awaiting input from Visit USA.<br />

4-Corners Consumer Piece with selected tour operator partners<br />

GIA is currently in contact with Alamo and our tour operator partners Explorer, CANUSA and Aeroplan in order to continue the No One Way Rental Fee promotion in 2011.<br />

Consumer / Catalogue Advertising:<br />

GIA is currently working on a Consumer and Catalogue Advertising schedule for 2010/2011 winter months. Part of that will most likely also be an advertorial in the “Deutsche<br />

Skipresse” magazine. TBD<br />

Consumer Inquires without brochure fulfilment:<br />

5 additional consumer requests for: 4x Campground information in Colorado (via email / via phone), Ranch vacation in Colorado (both via email)<br />

Results<br />

14

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