2010–13 Strategic Plan - Creative New Zealand

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Mike Crawford (Ngati Raukawa) Hue and Kumete, cast glass. Photo: Mike Crawford – www.masterworksgallery.comOutcome 4: New Zealandarts gain internationalsuccess Te tü angitu ä-aoo ngä mahi toi o AotearoaWhat are we seeking to achievewith this outcome?Working collaboratively with ourpartners, Creative New Zealandaims to position the best ofNew Zealand arts and artists toachieve lasting success in targetoverseas markets.Impacts associated with thisoutcomeOver the next three years, CreativeNew Zealand seeks to make adifference in the following ways:1. Artists, practitioners and artsorganisations develop skillsand capabilities for engaginginternationally.2. International markets andaudiences for New Zealand artare developed.3. Distinctive, high-quality,internationally viable art ispresented overseas.Why is this outcome important?International success is a priorityfor both the artistic and economicsustainability of our artists.International exposure allowsthem to develop their practicethrough observing and interactingwith international colleagues.New Zealand artists also haveunique perspectives and insightsto add to the international artscommunity.Access to international marketsoffers the potential to expandand diversify audiences, toextend the life of a work, and toprovide additional employmentand sources of income to artists.International success can alsohelp develop New Zealand artsdomestically, by inspiring otherNew Zealand artists to raise theirsights and by giving a betterunderstanding of internationalstandards. Public appreciation ofthe arts in New Zealand is likelyto increase the more the public isaware of, and has experience of ourinternationally successful artists.This outcome is closely linkedto our other outcomes. Formany artforms, internationalengagement often depends onhigh-quality art being createdand successfully distributed inNew Zealand, and therefore this18 Arts Council of New Zealand Toi Aotearoa Strategic Plan 2010–2013
outcome relates to the outcomeHigh-quality New Zealand art isdeveloped. Creative New Zealandbelieves that Māori and Pacific artsare critical to international success.We already know that this work isof great interest overseas, as shownby the response to New Zealandwork at international arts markets.Creative New Zealand encouragesartistic links between tāngatawhenua and other first-nationspeoples.intends to achieve this outcomeover the next three years. 6The main services contributing tothis outcome are the InternationalFunding Programme,International Capability-Building, and audience andmarket development activities.International touring andpresenting is also supportedthrough Contestable Funding andRecurrent Funding.What will we do toachieve this outcome?We implemented a newInternational Strategy in 2009,after consulting with the artssector, other governmentagencies, and our internationalnetworks. The strategy provides afocus for Creative New Zealand’sinternational activities and ensuresthat our funding and resources aredirected towards the best results.The International Strategy aimsto help New Zealand artists andarts organisations take their workto international audiences. It alsosets out how Creative New Zealand6 Creative New Zealand’s InternationalStrategy http://www.creativenz.govt.nz/International/WhattheInternationalStrategymeansforyou/tabid/4904language/en-NZ/Default.aspxArts Council of New Zealand Toi Aotearoa Strategic Plan 2010–2013 19
Page 1 and 2: ARTS COUNCIL OF NEW ZEALAND TOI AOT
Page 3: This Statement of Intent represents
Page 6 and 7: Introduction Kupu whakatakiAs we lo
Page 10 and 11: Our purpose A mātou whāingaCreati
Page 14 and 15: Principal Percussion, Brett Painter
Page 16 and 17: Tama Waipara performing at the Aust
Page 18 and 19: Black Grace performing Gathering Cl
Page 22 and 23: Key initiatives for 2010-2013A māt
Page 24 and 25: What we are trying to achieve- Our
Page 26 and 27: Who we are Ko wai mātouCreative Ne
Page 28 and 29: Consultation and reportingto the Mi
Page 30 and 31: Our operating environmentTō mātou
Page 32 and 33: marae artworks, carving, tukutukuan
Page 34 and 35: Figure 2. Creative New Zealand’s
Page 36 and 37: Our work overthe past three yearsFi
Page 38 and 39: What will we doto achieve Outcome 1
Page 40 and 41: In the past three years CreativeNew
Page 42 and 43: How will we demonstrate success in
Page 44 and 45: Table 1. Attendance, by ethnicityAt
Page 50 and 51: Managing our organisationalhealth T
Page 52 and 53: assessments. This increasedautomati
Page 54 and 55: Part 3: Annual Outlook -Forecast Pe
Page 56 and 57: OUTPUT 1:Funding for artists,practi
Page 58 and 59: Output 1.2:Contestable FundingDescr
Page 60 and 61: Output 1.3:Creative CommunitiesSche
Page 62 and 63: Output 1.4: InternationalFunding Pr
Page 64 and 65: OUTPUT 2: Capabilitybuildingfor art
Page 66 and 67: OUTPUT 3:Advocacyfor the artsDescri
Page 68 and 69: Statement of accounting policiesFor
Page 70 and 71:
Cash and cash equivalentsCash and c
Page 72 and 73:
higher of an asset’s fair value l
Page 74 and 75:
NZ IFRS 9 “FinancialInstruments
Page 76 and 77:
Prospective Statement ofComprehensi
Page 78 and 79:
Prospective Statement of Financial
Page 80 and 81:
Prospective Cash Flow Statement CON
Page 82:
80 Arts Council of New Zealand Toi
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2010–13 Strategic Plan - Creative New Zealand

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