2010–13 Strategic Plan - Creative New Zealand

OUTCOME 3:New Zealandersexperience highqualityartsFigure 10: Average total fundingallocated to Outcome 3$16.585millionWhat are weseeking to achieve?Creative New Zealand aims tobroaden the opportunities forNew Zealanders to access the arts.We will do this by supporting artsexperiences across the country andby contributing to the organisationsthat provide them.The delivery of Māori and Pacificart and the arts of New Zealand’sdiverse cultures is a key componentof this outcome, as is increasingthe geographic distribution of artsexperiences.Current levels ofattendance at arts eventsAs the 2008 New Zealandersand the arts research showed,New Zealanders have a healthyappetite for arts experiences.The survey asked New Zealanderswhether they had attended anyvisual, performing, written, Māorior Pacific arts event in the past 12months. As Figure 11 shows, mostNew Zealanders (83%) have doneso. This is consistent with theoverall level of attendance shownby the 2005 survey (84%).The survey points to higher thanaverage attendance for Māori andPacific peoples (see Table 1 onpage 42). In total, 89% of Māoriand 86% of Pacific peoplesattended at least one arts event inthe past 12 months.The indications that the researchprovides of New Zealanders’demand for the arts will informCreative New Zealand’s planningand policy development over thenext three years.Figure 11. Overallattendance at arts eventsRespondents were asked if theyhad attended an arts event in thepast 12 months.2005200884%83%16%17%Attended nothingAttended somethingBase: All respondents (n 2005=1,375,n 2008=2,099)Arts Council of New Zealand Toi Aotearoa Statement of Intent 2010–2013 41