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THINK ACT

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LOOKING FORWARD<br />

Simple questions are often difficult to answer. What is here to stay,<br />

and what’s next? <strong>THINK</strong> <strong>ACT</strong> asks some of the world’s leading futurologists<br />

What is here to stay?<br />

The laws of thermodynamics<br />

The first law of thermodynamics states that all energy in<br />

the universe is constant, that it cannot be created or destroyed;<br />

only its form can change. The second law states<br />

that energy can only be changed in one direction, that is,<br />

from usable to unusable, from available to unavailable, or<br />

from ordered to disordered. Everything in the universe,<br />

according to the second law, began as available concentrated<br />

energy and is being transformed over time to unavailable,<br />

dispersed energy. Entropy is the measure of the extent to<br />

which available energy in any subsystem of the universe is<br />

transformed into an unavailable form.<br />

Societies are organized and maintained by<br />

converting the available energy from the<br />

environment into energy to sustain human<br />

existence.<br />

Every great economic era is marked by<br />

the introduction of a new energy regime.<br />

In the beginning, the extraction, processing,<br />

and distribution of the new energy are<br />

expensive. Technological advances and<br />

economies of scale reduce the costs and<br />

increase the energy flow until the onceabundant<br />

energy becomes increasingly<br />

scarce and the entropy bill from past<br />

energy conversion begins to accumulate.<br />

The oil era followed this curve over the<br />

course of the twentieth century, peaking<br />

in 2006.<br />

Most economists fail to understand that<br />

all economic activity is borrowing against<br />

Nature’s energy and material reserves. If<br />

that borrowing draws down Nature’s<br />

bounty faster than the biosphere can recycle<br />

the waste and replenish the stock, the<br />

accumulation of entropic debt will eventually<br />

collapse whatever economic regime<br />

is harnessing the resources.<br />

Jeremy Rifkin<br />

Jeremy Rifkin<br />

Biography<br />

he teaches at the Wharton School’s<br />

executive education program. His<br />

forthcoming book is ‘The Third<br />

Industrial Revolution: How Lateral<br />

Power is Transforming the Economy<br />

and Changing the World’.<br />

What’s next?<br />

The Third Industrial Revolution<br />

Our industrial civilization is at a crossroads. Oil and the other<br />

fossil fuel energies that make up the industrial way of life are sunsetting,<br />

and the technologies made from and propelled by these<br />

energies are antiquated. The entire industrial infrastructure<br />

built on the back of fossil fuels is aging and in disrepair. Worse,<br />

climate change from fossil fuel–based industrial activity looms<br />

ominously on the horizon. Our scientists warn that we face a<br />

potentially cataclysmic change in the temperature and chemistry<br />

of the planet, which threatens to destabilize ecosystems around<br />

the world. It is becoming increasingly clear that we need a new<br />

economic narrative that can take us into a<br />

more equitable and sustainable future.<br />

The great economic transformations in<br />

history occur when new communication technology<br />

converges with new energy systems.<br />

The new forms of communication become<br />

the medium for organizing and managing<br />

the more complex civilizations made possible<br />

by the new sources of energy.<br />

Today, we are on the cusp of a new convergence<br />

of communication technology and<br />

energy regimes. Internet technology and renewable<br />

energy are merging to create a powerful<br />

“Third Industrial Revolution” that will<br />

change the way we work and live in the 21st<br />

century. In the coming era hundreds of millions<br />

of people will produce their own green<br />

energy in their homes, offices, and factories,<br />

and share it with each other using an “energy<br />

Internet,” just like we now create and share<br />

information online.<br />

The Third Industrial Revolution infrastructure<br />

will create thousands of businesses<br />

and millions of jobs. This revolution will usher<br />

in a new economic age which will bring with<br />

it a fundamental reordering of human relationships<br />

– from hierarchical to lateral power.<br />

66 <strong>THINK</strong> <strong>ACT</strong> SEPTEMBER 2011<br />

Illustration: Frank Hoppmann

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