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Overview Performance Reviews Governance Financials21Annual Report 2010-11StrengthsThe brand strength of Caterpillar – the global market leaderRich credential and legacy for 67 yearsA product virtually for every applicationA one-stop-shop offering total solutions – new equipment, rental& used equipment, parts with excellent product support and servicesolutions. Innovative Solutions like equipment on Rent, and resourceslike Customer Support Agreements [CSA], Maintenance & RepairContract [MARC], Component Rebuilds and Scheduled Oil Sampling[SOS] fluid analysis services add immense value to customers’operation and contribute to their successEnhanced penetration of the dealership business across four territoriesin India and wider geographical reachA satisfied customer baseFocused training, development and empowerment initiatives forcontinuous developmentA state-of-the-art Component Rebuild Center (CRC) at Asansol,West Bengal to provide world-class rebuilding servicesExtended allied dealership solutions (SEM and SITECH) and technologysolutions to meet customer product and price point requirementsStrategies and Future PlansStrive towards better customer service and profitable growth inmarket share, with the recent formation of four territorial dealershipsAdopt new technologies, configurations and service arrangementsto meet customer requirementsDevelop an efficient supply chainEnhance the product support capabilitiesContinuously invest in training and development initiativesFocus on the retail businessExpand market reach and have maximum footprint in the industryAccelerate the customer response timeDevelop Rental & Used Equipment business in the fast maturingrental marketsFurther consolidate the allied dealerships of SEM and SITECHProvide customers with end to end solutions