29.11.2012 Views

PENN SUMMER - University of Pennsylvania

PENN SUMMER - University of Pennsylvania

PENN SUMMER - University of Pennsylvania

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

urBs 412 920 Tr 5:30pm–8:40pm gerig/guard<br />

Building Non-pr<strong>of</strong>its from the Ground Up<br />

This course, taught by The Philadelphia Award winner (2005), will<br />

cover the basic elements <strong>of</strong> building and growing a non-pr<strong>of</strong>it organization,<br />

including the development <strong>of</strong> the mission and the board;<br />

needs assessment, program design, development, and management;<br />

financial management, contract compliance and understanding an audit;<br />

fundraising, public, foundation, corporate, and individual; communication<br />

and marketing; organizational administration including<br />

staff and volunteer selection, management and development; public<br />

policy, research and advocacy. Students will engage in field assignments<br />

and role play, in addition to research and writing.<br />

WriTinG SeMinar<br />

WrIT 023 920 Tr 1:00pm–4:10pm Murphy<br />

Business Writing<br />

The emphasis in this course will be to prepare students to effectively<br />

communicate in the workplace. The course will begin by laying the<br />

foundation <strong>of</strong> appropriate rhetorical forms used to write clearly and<br />

concisely with attention to the expectations <strong>of</strong> the audience. Students<br />

will then practice these techniques by writing documents frequently<br />

encountered in real-life work situations: cover letters, memos, status<br />

reports, and executive summaries. Peer review feedback sessions<br />

will be used for each exercise. Appropriate use <strong>of</strong> technology will be<br />

discussed. The course will culminate with a research project which<br />

will enable the student to develop skills necessary to research, summarize,<br />

and present a persuasive case.<br />

WrIT 023 921 MW 5:30pm–8:40pm legrand<br />

Public Relations Writing: The Spin Starts Here<br />

The goal <strong>of</strong> this PR writing class is to introduce students to basic<br />

public relations principles and ethics while teaching them how to<br />

write for a variety <strong>of</strong> publics with clarity, insight, and skill. In order<br />

to do this well, we will focus on prioritizing information and<br />

identifying the specific relationships and intended outcomes between<br />

organizations and their publics to facilitate mutually beneficial relationships.<br />

Assignments will provide the foundational knowledge and<br />

skills for understanding news media while developing the ability to<br />

build carefully structured persuasive writing samples. Students will<br />

have the experience <strong>of</strong> writing both with and without deadline pressure,<br />

to emulate pr<strong>of</strong>essional writing environments. Specific writing<br />

styles for print (newspapers & Magazines), online (social networking<br />

& SEO), and broadcast media will be considered, as well as formal<br />

and informal writing for internal communications. Students will be<br />

expected to take on their assignments with a pr<strong>of</strong>essional attitude and<br />

a willingness to learn new techniques. The course will end with PR<br />

teams developing “live” PR campaigns for non-pr<strong>of</strong>it organizations.<br />

WrIT 023 922 Tr 5:30pm–8:40pm alff<br />

Business and Pr<strong>of</strong>essional Writing: Mastering the<br />

Proposal<br />

This course will instruct students in the art <strong>of</strong> crafting proposals.<br />

Whether you’re applying for a job, bidding on a federal contract,<br />

selling an article to a magazine, seeking funding for a research project,<br />

or submitting a grant request for a non-pr<strong>of</strong>it organization, proposal<br />

writing can open up a wide range <strong>of</strong> pr<strong>of</strong>essional opportunities.<br />

However, this genre also places great demands on writers. A winning<br />

proposal must be succinct, compliant, compelling, and usually by<br />

definition the best among a field <strong>of</strong> competitors. This course will develop<br />

your proposal writing skills by teaching you how to employ different<br />

persuasive strategies to address targeted readers, how to revise<br />

aggressively with the help <strong>of</strong> peer review workshops and instructor<br />

feedback, and how to conduct research to support your arguments.<br />

By the end <strong>of</strong> the course, all seminar participants will have written<br />

at least one work-shopped proposal that they can use to further their<br />

pr<strong>of</strong>essional development.<br />

WrIT 057 920 Tr 5:30pm–8:40pm Faris<br />

Literary Journalism (or First-person Journalism)<br />

This course trains students in the art <strong>of</strong> reflecting on personal experiences<br />

for public audiences, one <strong>of</strong> the most popular and enduring<br />

forms <strong>of</strong> first-person journalism. Students will read and emulate the<br />

work <strong>of</strong> pioneering essayists like Tom Wolfe and Joan Didion, as well<br />

as more contemporary authors like Dave Eggers, Susan Sontag, and<br />

Matt Taibbi. The pages (and Web pages) <strong>of</strong> magazines, newspapers,<br />

and journals are filled with these kinds <strong>of</strong> narratives, diaries, and<br />

more experimental forms <strong>of</strong> non-fiction, as individuals struggle to<br />

find meaning and purpose in a globalized, atomized, commoditized<br />

world. Students will be asked to connect their experiences—travels,<br />

travails, tragedies, and triumphs—to broader social, political, economic,<br />

and cultural trends. In so doing, they will blur the lines between<br />

journalism and art, as well as between fiction and non-fiction,<br />

with the ultimate goal <strong>of</strong> working together to create publishable<br />

work.<br />

WrIT 057 921 MW 1:00pm–4:10pm linker<br />

Writing Seminar: Opinion Journalism<br />

With ad sales and circulation figures collapsing at an alarming rate<br />

at leading newspapers and magazines, written forms <strong>of</strong> journalism<br />

appear to be locked in a death spiral. But there is an exception to<br />

the decline: opinion journalism. With established news outlets transitioning<br />

more and more <strong>of</strong> their content to the Internet, they are hosting<br />

increasing numbers <strong>of</strong> columnists and bloggers who join a long<br />

list <strong>of</strong> Web-based sources <strong>of</strong> commentary. Unlike more traditional<br />

journalists, these writers do not pound the pavement, notebook in<br />

hand, looking to report a neglected story in neutral, unbiased terms.<br />

They set out, instead, as critics, responding sharply to the events <strong>of</strong><br />

the day, seeking to shape the national conversation through a mixture<br />

<strong>of</strong> informed analysis and polemical bluster. In this class, we will begin<br />

by reading examples <strong>of</strong> classic opinion journalism (primarily newspaper<br />

columnists and magazine essayists) and then quickly turn to a<br />

wide-ranging examination <strong>of</strong> the online world <strong>of</strong> criticism. This immersion<br />

in the Internet’s dynamic culture <strong>of</strong> opinion will be treated<br />

as preparation for direct engagement with and participation in it.<br />

Students will accordingly be required to set up blogs <strong>of</strong> their own in<br />

which they take public stands and attempt to spark debate with leading<br />

bloggers and Web-based writers.<br />

<strong>SUMMER</strong> SESSIOn II • JULY 6–AUgUST 13, 2010 37

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!