PENN SUMMER - University of Pennsylvania
PENN SUMMER - University of Pennsylvania
PENN SUMMER - University of Pennsylvania
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urBs 412 920 Tr 5:30pm–8:40pm gerig/guard<br />
Building Non-pr<strong>of</strong>its from the Ground Up<br />
This course, taught by The Philadelphia Award winner (2005), will<br />
cover the basic elements <strong>of</strong> building and growing a non-pr<strong>of</strong>it organization,<br />
including the development <strong>of</strong> the mission and the board;<br />
needs assessment, program design, development, and management;<br />
financial management, contract compliance and understanding an audit;<br />
fundraising, public, foundation, corporate, and individual; communication<br />
and marketing; organizational administration including<br />
staff and volunteer selection, management and development; public<br />
policy, research and advocacy. Students will engage in field assignments<br />
and role play, in addition to research and writing.<br />
WriTinG SeMinar<br />
WrIT 023 920 Tr 1:00pm–4:10pm Murphy<br />
Business Writing<br />
The emphasis in this course will be to prepare students to effectively<br />
communicate in the workplace. The course will begin by laying the<br />
foundation <strong>of</strong> appropriate rhetorical forms used to write clearly and<br />
concisely with attention to the expectations <strong>of</strong> the audience. Students<br />
will then practice these techniques by writing documents frequently<br />
encountered in real-life work situations: cover letters, memos, status<br />
reports, and executive summaries. Peer review feedback sessions<br />
will be used for each exercise. Appropriate use <strong>of</strong> technology will be<br />
discussed. The course will culminate with a research project which<br />
will enable the student to develop skills necessary to research, summarize,<br />
and present a persuasive case.<br />
WrIT 023 921 MW 5:30pm–8:40pm legrand<br />
Public Relations Writing: The Spin Starts Here<br />
The goal <strong>of</strong> this PR writing class is to introduce students to basic<br />
public relations principles and ethics while teaching them how to<br />
write for a variety <strong>of</strong> publics with clarity, insight, and skill. In order<br />
to do this well, we will focus on prioritizing information and<br />
identifying the specific relationships and intended outcomes between<br />
organizations and their publics to facilitate mutually beneficial relationships.<br />
Assignments will provide the foundational knowledge and<br />
skills for understanding news media while developing the ability to<br />
build carefully structured persuasive writing samples. Students will<br />
have the experience <strong>of</strong> writing both with and without deadline pressure,<br />
to emulate pr<strong>of</strong>essional writing environments. Specific writing<br />
styles for print (newspapers & Magazines), online (social networking<br />
& SEO), and broadcast media will be considered, as well as formal<br />
and informal writing for internal communications. Students will be<br />
expected to take on their assignments with a pr<strong>of</strong>essional attitude and<br />
a willingness to learn new techniques. The course will end with PR<br />
teams developing “live” PR campaigns for non-pr<strong>of</strong>it organizations.<br />
WrIT 023 922 Tr 5:30pm–8:40pm alff<br />
Business and Pr<strong>of</strong>essional Writing: Mastering the<br />
Proposal<br />
This course will instruct students in the art <strong>of</strong> crafting proposals.<br />
Whether you’re applying for a job, bidding on a federal contract,<br />
selling an article to a magazine, seeking funding for a research project,<br />
or submitting a grant request for a non-pr<strong>of</strong>it organization, proposal<br />
writing can open up a wide range <strong>of</strong> pr<strong>of</strong>essional opportunities.<br />
However, this genre also places great demands on writers. A winning<br />
proposal must be succinct, compliant, compelling, and usually by<br />
definition the best among a field <strong>of</strong> competitors. This course will develop<br />
your proposal writing skills by teaching you how to employ different<br />
persuasive strategies to address targeted readers, how to revise<br />
aggressively with the help <strong>of</strong> peer review workshops and instructor<br />
feedback, and how to conduct research to support your arguments.<br />
By the end <strong>of</strong> the course, all seminar participants will have written<br />
at least one work-shopped proposal that they can use to further their<br />
pr<strong>of</strong>essional development.<br />
WrIT 057 920 Tr 5:30pm–8:40pm Faris<br />
Literary Journalism (or First-person Journalism)<br />
This course trains students in the art <strong>of</strong> reflecting on personal experiences<br />
for public audiences, one <strong>of</strong> the most popular and enduring<br />
forms <strong>of</strong> first-person journalism. Students will read and emulate the<br />
work <strong>of</strong> pioneering essayists like Tom Wolfe and Joan Didion, as well<br />
as more contemporary authors like Dave Eggers, Susan Sontag, and<br />
Matt Taibbi. The pages (and Web pages) <strong>of</strong> magazines, newspapers,<br />
and journals are filled with these kinds <strong>of</strong> narratives, diaries, and<br />
more experimental forms <strong>of</strong> non-fiction, as individuals struggle to<br />
find meaning and purpose in a globalized, atomized, commoditized<br />
world. Students will be asked to connect their experiences—travels,<br />
travails, tragedies, and triumphs—to broader social, political, economic,<br />
and cultural trends. In so doing, they will blur the lines between<br />
journalism and art, as well as between fiction and non-fiction,<br />
with the ultimate goal <strong>of</strong> working together to create publishable<br />
work.<br />
WrIT 057 921 MW 1:00pm–4:10pm linker<br />
Writing Seminar: Opinion Journalism<br />
With ad sales and circulation figures collapsing at an alarming rate<br />
at leading newspapers and magazines, written forms <strong>of</strong> journalism<br />
appear to be locked in a death spiral. But there is an exception to<br />
the decline: opinion journalism. With established news outlets transitioning<br />
more and more <strong>of</strong> their content to the Internet, they are hosting<br />
increasing numbers <strong>of</strong> columnists and bloggers who join a long<br />
list <strong>of</strong> Web-based sources <strong>of</strong> commentary. Unlike more traditional<br />
journalists, these writers do not pound the pavement, notebook in<br />
hand, looking to report a neglected story in neutral, unbiased terms.<br />
They set out, instead, as critics, responding sharply to the events <strong>of</strong><br />
the day, seeking to shape the national conversation through a mixture<br />
<strong>of</strong> informed analysis and polemical bluster. In this class, we will begin<br />
by reading examples <strong>of</strong> classic opinion journalism (primarily newspaper<br />
columnists and magazine essayists) and then quickly turn to a<br />
wide-ranging examination <strong>of</strong> the online world <strong>of</strong> criticism. This immersion<br />
in the Internet’s dynamic culture <strong>of</strong> opinion will be treated<br />
as preparation for direct engagement with and participation in it.<br />
Students will accordingly be required to set up blogs <strong>of</strong> their own in<br />
which they take public stands and attempt to spark debate with leading<br />
bloggers and Web-based writers.<br />
<strong>SUMMER</strong> SESSIOn II • JULY 6–AUgUST 13, 2010 37