PENN SUMMER - University of Pennsylvania

in planning, organizing, controlling and leading an organization. This
course will help you understand some of the issues involved in both
managing and being managed and equip you to become more effective
contributors to organizations that you join. The course in targeted to
underclassmen and is a prerequisite for most management courses.
The course will cover several topics in management, organization and
strategy. Topics will include combinations of the following areas: organizational
structure, organizational culture, strategy, inter-organizational
relationships, job design, groups, reward systems, work force
composition, power and politics, social responsibility, organizational
change, organizational decision-making, and business history.
MarKeTinG
MKTg101 910 MTWr 1:00pm–2:35pm Verrochi
MKTg101 911 MTWr 10:40am–12:15pm Madway
Introduction to Marketing
The objective of this course is to introduce students to the concepts,
analysis, and activities that comprise marketing management, and to
provide practice in assessing and solving marketing problems. Topics
include marketing management, pricing, promotion, channels of distribution,
salesforce management, and competitive analysis.
MKTg277 910 MTWr 1:00pm–2:35pm lautman
Marketing Strategy
Prerequisite(s): MKTG 101, STAT 101. By registering for this summer course,
you certify that you have fulfilled this prerequisite requirement.
This course introduces the student to problems in high-level marketing
decision making with several strategic marketing planning frameworks
frequently applied during the analysis of those problems. The
course will focus on a variety of management problems which include
the following characteristics: 1) Several strategic business units
are involved in the decision. 2) Competitors’ behaviors are formally
taken into account. 3) Long-term marketing advantages are sought.
4) Profit and other financial consequences are considered.
oPeraTionS & inForMaTion
ManaGeMenT
oPIM 291 910 Tr 1:00pm–4:00pm Kronzon
Negotiations
Negotiation is the art and science of creating good agreements. This
course develops managerial negotiation skills by mixing lectures and
practice, using cases and exercises in which students negotiate with
each other. The cases cover a wide range of problems and settings:
one-shot deals between individuals, repeated negotiations, negotiations
over several issues, negotiations among several parties (both
within and between organizations), and cross-cultural issues.
oPIM 415 910 Tr 3:00 pm–6:00 pm Padulo
Product Design
This course provides tools and methods for creating new products.
The course is intended for students with a strong career interest in
new product development , entrepreneurship, and/or technology
development. The course follows an overall product design methodology,
including the identification of customer needs, generation
of product concepts, prototyping, and design-for- manufacturing.
Weekly student assignments are focused on the design of a new product
and culminate in the creation of a prototype.
STaTiSTiCS
sTaT 101 910 MTWr 9:00am–10:35am Yang
Introductory Business Statistics
Prerequisite(s): MATH 104 or equivalent. By registering for this summer course,
you certify that you have fulfilled this prerequisite requirement.
Display of data; probability; discrete and continuous random variables;
moments and descriptive measures; covariance, correlation
and regression; sampling, statistical inference and estimation; confidence
intervals, hypothesis tests.
sTaT 430 910 MTWr 10:40am–12:15pm Piett
Probability
Prerequisite(s): MATH 114 or equivalent. By registering for this summer course,
you certify that you have fulfilled this prerequisite requirement.
Discrete and continuous sample spaces and probability; random variables,
distributions, independence; expectation and generating functions;
Markov chains and recurrence theory.
Summer Session ii
JULY 6-AUgUST 13, 2010
aCCoUnTinG
aCCT 102 920 MTWr 1:00pm–2:35pm Friedman
Managerial Accounting
This course presents alternative methods of preparing managerial accounting
information and examines how these methods are used by
companies. Managerial accounting is a company’s internal language,
and is used for decision-making, production management, product
design and pricing, and for motivating and evaluating employees. An
understanding of managerial accounting is necessary in order to have
a thorough understanding of a company’s internal operations. This
course helps students understand the operations of future employers
(and enables them to become more successful at their jobs) and helps
students understand other companies they encounter in their roles as
competitor, consultant or investor.
FinanCe
FnCe 206 920 MW 4:30 to 7:40 elul
Financial Derivatives
Prerequisite(s): FNCE 100 and FNCE 101, STAT 101 and STAT 102. By registering
for this summer course, you certify that you have fulfilled this prerequisite
requirement. / Crosslisted with: FNCE 717
This course provides students with a more complete understanding
of how prices are determined in “speculative” contingent claims markets.
The course covers options and financial futures and their use in
risk management. Special attention is placed on the structure and
function of these markets.
WHArToN 49