PENN SUMMER - University of Pennsylvania

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MarKeTinG MKTg 101 920 MTWr 1:00pm–2:35pm niedermeier Introduction to Marketing The objective of this course is to introduce students to the concepts, analysis, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. Topics include marketing management, pricing, promotion, channels of distribution, salesforce management, and competitive analysis. MKTg 211 920 MTWr 2:40pm–4:15pm niedermeier Consumer Behavior Prerequisite: MKTG 101. By registering for this summer course, you certify that you have fulfilled this prerequisite requirement. An examination of the factors (both internal and external) that influence people’s behavior in a buying situation. Course objectives are: 1) to provide conceptual understanding of consumer behavior, integrating theories from psychology, sociology, and economics; 2) to provide experience in the application of buyer behavior concepts to marketing management decisions; and 3) to introduce behavioral research approaches. MKTg 212 920 MTWr 1:00pm–2:35pm Madway Marketing Research Prerequisite: MKTG 101. By registering for this summer course, you certify that you have fulfilled this prerequisite requirement. Appreciation of the role of marketing research in the formulation and solution of marketing problems and development of the student’s basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling, and field operations), and data analysis techniques. Applications of modern marketing research procedures to a variety of marketing problems are explored. STaTiSTiCS sTaT 102 920 MTWr 9:00am–10:35am Pollak Introductory Business Statistics Prerequisite(s): STAT 101. By registering for this summer course, you certify that you have fulfilled this prerequisite requirement. Continuation, of STAT 101. Topics include regression and correlation, multiple regression, analysis of variance. Business applications. sTaT 431 920 MTWr 10:40am–12:15pm Zhang Statistical Inference Prerequisite(s): STAT 430. By registering for this summer course, you certify that you have fulfilled this prerequisite requirement. Special distributions, testing hypotheses, estimation, empirical distributions, sampling, correlation and regression and goodness of fit. 50 PeNN LANGuAGe CeNTer Penn Language Center Summer Session i MAY 24–JULY 2, 2010 aMeriCan SiGn lanGUaGe lIng 071 980 Tr 4:30pm–6:30pm staff American Sign Language I Introduction to learning and understanding American Sign Language (ASL); cultural values and rules of behavior of the Deaf community in the United States. Includes receptive and expressive readiness activities; sign vocabulary; grammatical structure; facial expressive, body movement, gestures signs; receptive and expressive fingerspelling; and deaf culture. ChineSe ChIn 381 980 MTWr 1:00pm–3:00pm dietrich Business Chinese I Prerequisite(s): CHIN 232, 312 or permission of the instructor. This course is aimed to enhance students’ language skills in a business context and to promote their understanding about business environment and culture in contemporary China. The text is developed from real business cases from real multinational companies that have successfully embarked on the Chinese market. The forms of classes include lectures, drills on vocabulary and sentence patterns, and discussions. Class will be conducted in Chinese. In addition to the course textbook, students will learn to read business news in Chinese selected from The Wall Street Journal. iriSh GaeliC lIng 081 980 TBa Blyn Beginning Irish Gaelic A unique opportunity to learn the Irish language online and get academic credit. Learn the four basics (reading, writing, speaking, listening) through innovative collaborative instruction and mentoring. Weekly sessions will combine lessons from Colloquial Irish, one of the newest Irish language textbooks, and material specially designed by the instructor for the online setting. Some of the work will be self-paced and some will require logging in at specific times. “Elluminate” teaching software will be introduced and used in this course to create flexibility, efficiency, and an interactive language learning environment, including online chatting, video/audio sharing, breakout room discussions, and e-blackboard, etc. All online sessions will be recorded and available at any time. Individual conversations will also be scheduled with the in-
structor. This course will prepare you for further study in Ireland and travel in the Gaeltacht, add insight to reading the classic Irish authors (such as Joyce, Synge, O’Casey, Yeats), and enhance your understanding of Irish and Irish-American culture, folklore, and history. It also meets the requirements for taking Intermediate Irish at Penn. Transfer credit is available for most academic institutions. Summer Session ii JULY 6-AUgUST 13, 2010 aMeriCan SiGn lanGUaGe lIng 072 981 Tr 4:30pm–6:30pm staff American Sign Language II Prerequisite(s): LING 071 or Permission of the Instructor Increased communication skill in American Sign Language (ASL); cultural values and behavioral rules of the deaf community in the U.S.; receptive and expressive activities; sign vocabulary; grammatical structure; receptive and expressive fingerspelling and aspects of Deaf culture. linGUiSTiCS lIng 091 981 MWr 4:00pm–7:00pm staff American Sign Language III/IV Intensive Prerequisite(s): LING072 or by permission of instructor / Co-requisite(s): Expanded instruction of ASL. / Permit from Penn Language Center required for admission. Expanded instruction of American Sign Language (ASL). Includes receptive and expressive readiness activities; sign vocabulary; grammatical structure; receptive and finger-spelling; narrative skills; cultural behaviors; and aspects of Deaf culture. Increases the emphasis on more abstract and challenging conversational and narrative range. Abstract and conversational approach. For THe MosT uP-To-dATe iNForMATioN, VisiT: WWW.uPeNN.edu/suMMer 51
Page 1 and 2: PENN SUMMER 2010 Course Guide reVis
Page 3 and 4: Penn summer Programs Penn summer of
Page 5 and 6: ArTs ANd HuMANiTies Summer Session
Page 7 and 8: Tuition, Fees, and Financial Inform
Page 9 and 10: Visiting Graduate Students Visiting
Page 11 and 12: Your Room Each air-conditioned room
Page 13 and 14: Course Listings 12-week Summer Sess
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Page 17 and 18: successes of the Roman state. We wi
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Page 21 and 22: GenDer, SoCieTY & CUlTUre gsoC 002
Page 23 and 24: sentences, and meanings; language i
Page 25 and 26: PhIl 072 910 MTWr 10:30am-12:05pm s
Page 27 and 28: This course will look at gender in
Page 29 and 30: STaTiSTiCS sTaT 111 910 MTWr 10:40a
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Page 33 and 34: Can you really make up for a life o
Page 35 and 36: MaTheMaTiCS MaTh 103 920 MTWr 10:00
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Page 41 and 42: nial. The course satisfies either S
Page 43 and 44: sPan 226 950 TBa regueiro Spanish C
Page 45 and 46: MUSiC MusC 050 937 World Music and
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Page 49 and 50: and natural sciences, and to anthro
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Page 55 and 56: You can attend Penn from anywhere i

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