PENN SUMMER - University of Pennsylvania

MarKeTinG
MKTg 101 920 MTWr 1:00pm–2:35pm niedermeier
Introduction to Marketing
The objective of this course is to introduce students to the concepts,
analysis, and activities that comprise marketing management, and to
provide practice in assessing and solving marketing problems. Topics
include marketing management, pricing, promotion, channels of distribution,
salesforce management, and competitive analysis.
MKTg 211 920 MTWr 2:40pm–4:15pm niedermeier
Consumer Behavior
Prerequisite: MKTG 101. By registering for this summer course, you certify that
you have fulfilled this prerequisite requirement.
An examination of the factors (both internal and external) that influence
people’s behavior in a buying situation. Course objectives
are: 1) to provide conceptual understanding of consumer behavior,
integrating theories from psychology, sociology, and economics; 2)
to provide experience in the application of buyer behavior concepts
to marketing management decisions; and 3) to introduce behavioral
research approaches.
MKTg 212 920 MTWr 1:00pm–2:35pm Madway
Marketing Research
Prerequisite: MKTG 101. By registering for this summer course, you certify that
you have fulfilled this prerequisite requirement.
Appreciation of the role of marketing research in the formulation
and solution of marketing problems and development of the student’s
basic skills in conducting and evaluating marketing research projects.
Special emphasis is placed on problem formulation, research design,
alternative methods of data collection (including data collection instruments,
sampling, and field operations), and data analysis techniques.
Applications of modern marketing research procedures to a
variety of marketing problems are explored.
STaTiSTiCS
sTaT 102 920 MTWr 9:00am–10:35am Pollak
Introductory Business Statistics
Prerequisite(s): STAT 101. By registering for this summer course, you certify that
you have fulfilled this prerequisite requirement.
Continuation, of STAT 101. Topics include regression and correlation,
multiple regression, analysis of variance. Business applications.
sTaT 431 920 MTWr 10:40am–12:15pm Zhang
Statistical Inference
Prerequisite(s): STAT 430. By registering for this summer course,
you certify that you have fulfilled this prerequisite requirement.
Special distributions, testing hypotheses, estimation, empirical distributions,
sampling, correlation and regression and goodness of fit.
50 PeNN LANGuAGe CeNTer
Penn Language Center
Summer Session i
MAY 24–JULY 2, 2010
aMeriCan SiGn lanGUaGe
lIng 071 980 Tr 4:30pm–6:30pm staff
American Sign Language I
Introduction to learning and understanding American Sign Language
(ASL); cultural values and rules of behavior of the Deaf community in
the United States. Includes receptive and expressive readiness activities;
sign vocabulary; grammatical structure; facial expressive, body
movement, gestures signs; receptive and expressive fingerspelling;
and deaf culture.
ChineSe
ChIn 381 980 MTWr 1:00pm–3:00pm dietrich
Business Chinese I
Prerequisite(s): CHIN 232, 312 or permission of the instructor.
This course is aimed to enhance students’ language skills in a business
context and to promote their understanding about business environment
and culture in contemporary China. The text is developed
from real business cases from real multinational companies that have
successfully embarked on the Chinese market. The forms of classes
include lectures, drills on vocabulary and sentence patterns, and
discussions. Class will be conducted in Chinese. In addition to the
course textbook, students will learn to read business news in Chinese
selected from The Wall Street Journal.
iriSh GaeliC
lIng 081 980 TBa Blyn
Beginning Irish Gaelic
A unique opportunity to learn the Irish language online and get academic
credit. Learn the four basics (reading, writing, speaking, listening)
through innovative collaborative instruction and mentoring.
Weekly sessions will combine lessons from Colloquial Irish, one of the
newest Irish language textbooks, and material specially designed by the
instructor for the online setting. Some of the work will be self-paced
and some will require logging in at specific times. “Elluminate” teaching
software will be introduced and used in this course to create flexibility,
efficiency, and an interactive language learning environment, including
online chatting, video/audio sharing, breakout room discussions, and
e-blackboard, etc. All online sessions will be recorded and available at
any time. Individual conversations will also be scheduled with the in-