THE PREMIER SOCIAL NETWORKfor compliance <strong>and</strong> ethics pr<strong>of</strong>essionals®Why should you log on to SCCEnet ?• Get your questions answered in the communitydiscussion groups• Download compliance documents from our communitylibraries, or share your own• Stay informed on the latest compliance <strong>and</strong> ethicsnews <strong>and</strong> guidanceHow do I get started?• Visit SCCEnet at www.corporatecompliance.org/SCCEnet• Login using your SCCE username <strong>and</strong> password• Add a pr<strong>of</strong>ile photo <strong>and</strong> ensure your pr<strong>of</strong>ile informationis accurate• Go to My Subscriptions <strong>and</strong> subscribe to the groupsthat pertain to your compliance pr<strong>of</strong>ession• Click Post to post a discussionPopular communities include:• Multi-Industry Chief <strong>Compliance</strong> <strong>Ethics</strong> Officers• Multi-Industry Auditing <strong>and</strong> Monitoring <strong>Compliance</strong>• Multi-Industry <strong>Ethics</strong>• Multi-Industry Global <strong>Compliance</strong> <strong>and</strong> <strong>Ethics</strong>• FCPA• Social Media <strong>Compliance</strong>If you have any questions about SCCEnet, contact Eric Newman, Esq., CCEPat +1 952 405 7938 or eric.newman@corporatecompliance.org
Featureby Steve CarrMind the gap!Where corporate policy<strong>and</strong> social media meet»»Social media <strong>of</strong>fers opportunities for broader, timely communication in a fashion people appreciate more than staticPDF or email formats.»»The gap between liability concerns <strong>and</strong> potential benefits <strong>of</strong> adopting social media can <strong>of</strong>ten be bridged with policy <strong>and</strong>company-wide planning.»»New online tools to manage <strong>and</strong> archive social media, emails, <strong>and</strong> other electronic communications are widely available<strong>and</strong> inexpensive.»»Each organization should view social media in its regulatory context, including Reg FD for publicly held US companies,the Dodd-Frank Act, Sarbanes Oxley, Solvency II, <strong>and</strong> Basel III.»»Properly adopted, social media <strong>of</strong>fers the opportunity to improve compliance <strong>and</strong> corporate governance practices <strong>and</strong> evenmaintain or reduce costs.CarrPerched on the kitchen shelf where wekeep our c<strong>of</strong>fee cups is a treasuredmemento from a family trip to London,a glass mug bearing the circular red <strong>and</strong> bluelogo <strong>of</strong> the London Underground <strong>and</strong> themotto “Mind the Gap!” It reminds us <strong>of</strong> theanonymous female voice that echoesthroughout the Tube <strong>and</strong> urges travelersto be aware <strong>of</strong> the treacherousspace between the station floor <strong>and</strong>the train car. The gap presents us withdanger, but crossing it safely opens upnew opportunities for a savvy traveler.So it is with social media. Thetwo-way nature <strong>of</strong> interactive data<strong>and</strong> communications is the most attractivefeature to users <strong>and</strong> the most vexing fromthe compliance <strong>and</strong> corporate governancest<strong>and</strong>point. For example, many publicly heldcompanies might be surprised to learn theyare already participating in social media,whether they know it or not, or want to ornot. A l<strong>and</strong>mark date in the history <strong>of</strong> socialmedia was December 17, 2008, the day theSecurities & Exchange Commission made theuse <strong>of</strong> interactive data, the eXtensible BusinessReporting Language (XBRL), m<strong>and</strong>atory forUS public companies over a phase-in period.From a regulatory st<strong>and</strong>point, the use <strong>of</strong>social media in the form <strong>of</strong> interactive data<strong>and</strong> information—financial material that canbe tagged, modeled, <strong>and</strong> managed by thirdparties—has been already m<strong>and</strong>ated for UScompanies.One way to define the term “social media”is that it encompasses new ways in whichnew media technologies can help people communicatebetter <strong>and</strong> engage in dialogue. Newdigital technologies are constantly enhancingthe social <strong>and</strong> shared aspect <strong>of</strong> the Internet,so that it continues to become more <strong>of</strong> atwo-way system. Many organizations wantto take advantage <strong>of</strong> this in reaching theirstakeholders, who may be investors, donors,<strong>Compliance</strong> & <strong>Ethics</strong> Pr<strong>of</strong>essional May/June 2013+1 952 933 4977 or 888 277 4977 www.corporatecompliance.org 41