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Compliance &Ethics - Society of Corporate Compliance and Ethics

Compliance &Ethics - Society of Corporate Compliance and Ethics

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Featureimportant search engines, social media monitoring,<strong>and</strong> XBRL conversion <strong>and</strong> distributiontools. Like other forms <strong>of</strong> electronic communication,social media, including blogs, are <strong>of</strong> coursediscoverable legally <strong>and</strong> are covered by SEC <strong>and</strong>FINRA rules for certain kinds <strong>of</strong> companies.<strong>Compliance</strong>, after all, has been the thorniest<strong>and</strong> most intimidating issue for early adopters.The newest tools for archiving social media <strong>and</strong>documenting critical content are cloud-basedsystems that capture social media activity fromemployees’ devices, while respecting users’privacy <strong>and</strong> complying with privacy laws.Simple opt-ins from users combined with usernames <strong>and</strong> passwords don’t detract from thesocial media experience with LinkedIn, Twitter,<strong>and</strong> other vehicles. These newer technologiesbecoming available, combined with improvedcooperation among legal, compliance, humanresources, <strong>and</strong> investor relations or public relations<strong>of</strong>ficers, should make social media easierto adopt. They also would reduce previouslyhidden costs such as legal fees.After all, many such questions for publiccompanies can be answered within the context<strong>of</strong> Regulation FD disclosure guidance as theSecurities & Exchange Commission distills itspositions on legal disclosure <strong>and</strong> materialityst<strong>and</strong>ards over time. Also, as better transparencyis achieved, social media processes canbe automatically streamlined to a point wherebetter compliance workflows are automatic.Both these factors <strong>of</strong>fer improved speed <strong>and</strong>cost containment <strong>of</strong> disclosure <strong>and</strong> compliance.In short, corporate social media presentschallenges <strong>and</strong> opportunities, some <strong>of</strong> themself-imposed because <strong>of</strong> internal concerns<strong>and</strong> issues or a lack <strong>of</strong> full underst<strong>and</strong>ing.However, social media evolves rapidly, <strong>and</strong>so should our concept <strong>of</strong> it, both the problems<strong>and</strong> the opportunities. The time to “mind thegap” <strong>and</strong> bridge it with careful preparation,planning, <strong>and</strong> policies is now. ✵Steve Carr (scarr@dresnerco.com) is Managing Director <strong>of</strong> internationalconsulting firm Dresner <strong>Corporate</strong> Services, <strong>and</strong> also serves as Chairman <strong>of</strong>the National Investor Relations Institute in Chicago.1. IBM social media policy. Available at http://www.ibm.com/blogs/zz/en/guidelines.html2. Security <strong>and</strong> Exchange Commission: Fact sheet: Regulation FairDisclosure <strong>and</strong> New Insider Trading Rules. August 10, 2000. Available athttp://www.sec.gov/news/extra/seldsfct.htm<strong>Compliance</strong> & <strong>Ethics</strong> Pr<strong>of</strong>essional May/June 2013501 Ideas for Your<strong>Compliance</strong> <strong>and</strong> <strong>Ethics</strong> ProgramLessons from 30 Years <strong>of</strong> PracticeAuthor Joe Murphy has compiledthe most effective ideas he <strong>and</strong>other compliance pr<strong>of</strong>essionalshave tried. Topics coveredin this collection include:• Identifying <strong>Compliance</strong> & <strong>Ethics</strong> Risks• Establishing <strong>and</strong> Enforcing A Program• Conducting Audits• Benchmarking Against Industry Practices• Preparing for Investigations• Evaluating Effectiveness• <strong>and</strong> Much More!To order, visit www.corporatecompliance.org/books or call 888-277-4977.44 www.corporatecompliance.org +1 952 933 4977 or 888 277 4977

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