M. Eng. Wood Technology / Holztechnik - Hochschule für Architektur ...

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Master Wood Technology Module Catalogue / Modulhandbuch Inhalt Teaching methods Lehrmethode Teaching language Unterrichtssprache Examinations Prüfungsleistung & Leistungsbewertung Aids for assignment Hilfsmittel in der Prüfung References Referenzen � 8 Sessions of seminar (input by the students) � 3 Lectures (with debate) by professors of Berne UAS � 2 Excursions � 2 Debates with researchers of the visited institutions This Module is set up as a one-week course. It comprises inputs on subject and method knowledge, discussion of the contents exposed by the participants, individual study of scientific publications and the writing and individual discussion of a scientific statement. English Writing a 4-page report on a Master- or Doctor-Thesis (chosen by the student) from the branch in which the student intends to make his or her degree. --- J. Wiegand: Introduction to the Scientific Method, BFH-AHB, 2010 F. E. Marti: Leitfaden für das Schreiben im Studiengang Bauingenieurwesen, BFH-AHB, 2008 Seite 10
Master Wood Technology Module Catalogue / Modulhandbuch Part-module MA 11.2 – Public Relations (Öffentlichkeitsarbeit) Module coordinator Modulverantwortlicher Lecturers/tutors Referenten Location / term Durchführung des Moduls Credit Points (ECTS) 1 Number of lectures Anzahl der Vorlesungen Total workload Distribution of the hours Gesamtworkload Aufteilung der Stunden Pre-requisites for the module Modulvoraussetzungen Learning objectives Lernziele Contents Inhalt Teaching methods Lehrmethode Teaching language Unterrichtssprache Examinations Prüfungsleistung & Leistungsbewertung Resources during the exam Hilfsmittel in der Prüfung Literature / reading list Literatur Jorun Verena Klinger, Assistant Lecturer, MBA International Management, BA in Business Administration Tel.: +49 (0) 171 808 11 99 Email: jorun.klinger@email.fh-rosenheim.de Jorun Verena Klinger, Assistant Lecturer, MBA International Management, BA in Business Administration at the University Rosenheim in the winter term 2 contact hours/week lecture (several block sessions) 30 hours, of which � 20 contact hours � 10 hours preparation and follow-up work at home, exam preparation Admittance to the Master Programme of Wood Technology Students will be able to disseminate information in a target-market orientated manner in order to achieve their objectives professionally. They learn which ideas, using which means, can be presented successfully in a marketoriented manner. Using formulation exercises, they develop a wider range of verbal expression and the writing style is improved. Students are able to plan a fair competently and organise it in a target-oriented manner. � public relations? Differentiation to marketing in terms of contents � internal and external communication � steps from basic analysis to detailed PR events � identification of opportunities as well as evaluation of risks in PR � PR concept with measures � practical examples � writing a technical article � writing a press release � preparation for, participation in and postprocessing of fairs Independent handling of a task assignment English � drafting a press release on the computer � confirmation of attendance lecture notes, Internet � Seminar handouts � Das neue Handbuch des Journalismus, Wolf Scheider, Paul-Josef Raue, Rowohlt Verlag GmbH, 2011, ISBN 978-3-499-61569-6 � Effective Public Relations, Scott M. Cutlip, Allen H. Center, Glen M. Broom (Preface), Pearson Verlag / Prentice Hall, 2009, ISBN 978-0-13-814566-8 Seite 11
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M. Eng. Wood Technology / Holztechnik - Hochschule für Architektur ...

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