PROSPECTUS THAI BEVERAGE PUBLIC COMPANY LIMITED ...

Part 2 Issuing CompanyThai Beverage Public Company Limitedthe Company wants to strengthen its presence, the Company is actively considering additionalinvestment in existing businesses or start-up companies. In any investment, the Company willconsider a suitable rate of return and potential synergy over investment cost.Initially, IBHL is focusing on flagship brands such as Chang beer and Mekhong rum (brandedoverseas with the legend: “the Spirit of Thailand”), including single malt whiskies e.g. Balblair, OldPulteney, Speyburn and anCnoc and blended scotch whiskies such as Hankey Bannister. IBHL hasidentified key focus markets for each brand and is directing its efforts and resources at these ‘brandmarket units’. IBHL intends to be a global player with a comprehensive portfolio of products.The Company also believes that local partners and management in each country are importantas they pave ways for the Company to move into new markets without a steep learning curve. Keyinternational executives are internationally sourced, and chosen for their long experience in thebusiness. The Company is also assembling a strong talent pool in the areas of sales and marketingfrom candidates with wide-ranging experience across both beer and spirits industries. The Company isdoing this by recruitment and through the integration of the commercial team of Inver HouseDistribution SA. The Company is at the same time building a strong platform of marketing expertise.By employing high-quality and experienced management, IBHL intends to expand faster thanit would otherwise be able to do. In some markets, strong local partners will be sought to assist theCompany to work with local distribution networks and overcome indigent cultural and businesspractice hurdles.Part 2 Page 33