PROSPECTUS THAI BEVERAGE PUBLIC COMPANY LIMITED ...

Part 2 Issuing CompanyThai Beverage Public Company LimitedChang Beer is an economy segment beer in Thailand, which theCompany targets at mass market consumers. Chang Beer is a lowpriced,full-bodied beer with a 6.4% alcohol content. The suggestedretail price is Baht 36-38 per 640 milliliter bottle. The Companyintroduced Chang Beer in Thailand in 1995, and subsequently inDecember 1998, it had captured over 50% market share of the totalbeer sales in Thailand based on sales volume. In 1998, Chang Beerwon the Gold Medal at the Australian International Beer Awards. In2007, Chang Beer had a market share of approximately 31.6% of thetotal beer sold in Thailand by sales volume. Chang Beer accounted for66.6% and 73.3% of the Company’s total beer segment sales volumein 2007 and the six-month period ended June 30, 2008, respectively.Archa Beer is an economy segment beer which the Company targetsat social drinkers. Archa Beer is a lighter beer than that of ChangBeer, with a 5.4% alcohol content, and is formulated to capture thegrowth in the lower alcohol beer segment. The Company introducedArcha Beer in Thailand in July 2004, and its target group was set forthose who are beginners. The suggested retail price is Baht 30-33 per640 milliliter bottle. In 2007, Archa Beer was awarded the GoldMedal from Australian International Beer Awards. Archa Beeraccounted for 30.9% and 23.7% of the Company’s total beer segmentsales volume in 2007 and the six-month period ended June 30, 2008,respectively.Chang Beer Export is distributed through the Company’s internationaldistributors. Chang Beer Export is a full-bodied beer with a 5.0%alcohol content, except for Cambodia which has 6.4% alcoholcontent. The Company introduced Chang Beer Export in 1996. Themarket positioning of Chang Beer Export is determined by themarketing strategy of the Company’s international distributors, butgenerally it is positioned as a premium segment beer. Chang BeerExport accounted for 0.7% and 1.4% of the Company’s total beersegment sales volume in 2007 and the six-month period ended June30, 2008, respectively.Chang Draught has a 5.0% alcohol content and is sold at on-premiseestablishments. Draught beer is often consumed during festivals andsporting events. The Company re-introduced Chang Draught in March2004 after a one-year absence from the market. In 2007 and in the sixmonthperiod ended June 30, 2008, Chang Draught accounted for1.4% and 1.3% respectively, of the Company’s total beer segmentsales volume. In March 2006, the Company launched Chang Draughtin bottles. The suggested retail price is Baht 36-38 per 640 milliliterbottle.Part 2 Page 36