CHAPTERS ANNUAL REPORT - US Green Building Council

CHAPTERS ANNUAL REPORT ANALYSIS3.5 Education & ProgramingUSGBC chapters hosted more than 3,200educational events and programs that reached morethan 161,775 attendees in 2012. This is more thandouble the attendees attending programs in 2011.Although more events were held in 2012 than 2011(20% more) and more people attended, revenuedropped. This indicates that many chapters havenot adjusted and optimized their education andprogramming to have a successful revenue modelunder new market conditions. Of the educationprovided in 2012, 30% of programs were specificto LEED and accounted for only 10% of attendanceat chapter events. This was a 20% drop from 2011indicating that LEED is not necessarily the only driverthat is engaging communities to attend chapterevents now. This drop is also likely attributable tomany chapters not utilizing the USGBC curriculumlicense for in person LEED-based training. The newEducation 2.0 model to be launched later in 2013,coupled with the launch of LEED v.4 should changethis trend later in 2013 into 2014.USGBC chapters collaborated with 385 otherorganizations through joint events in 2012 andreached more than 19,000 attendees through thesepartnerships. This was a 61% decline in collaborativeevents from 2011 when 995 such events were offered.No reasons were cited in the Chapters Annual Reportdata for the difference; but as chapters closed thebudget vs. revenue gap, large collaborative eventscan be more costly and time consuming which mayhave contributed to this decline.TABLE 3.11 – Total Number of Chapter Events in 2012 by TypeEvent Type Total Events Total Attendance Avg. AttendanceAdvocacy 171 40,053 24Emerging Professionals 178 4,305 24Membership 264 11,618 44Green Schools 277 13,034 47Education 2,171 49,925 23LEED-specific 944 15,638 17Trade Shows & Conferences 125 26,940 216Major Events 61 15,600 261* North Carolina had a very large advocacy event (35,000 people) that disproportionally skewed averageattendees so it was removed from the calculation.2012 CHAPTERS ANNUAL REPORT | 34