2003 Annual Report - Turkish Airlines

In order to minimize the negative influences of thesecircumstances in 2003, Turkish Airlines chose to increasecargo traffic by ensuring customer satisfaction andoffering a variety of services to make the best use of theexisting cargo capacity.In addition to customer services, such as cargo trackingand accessing information on domestic prices andschedules over the Internet, a new WAP services programwas launched for tracing cargo via cellular phone.In order to trace the Unit Load Devices (ULD) used as theloading element in cargo operations from one carrier tothe next, to perform healthy inventory control and toachieve better use of the equipment, Turkish Airlinesjoined the IATA Interline ULD system and launched thisoperation. A scheduled, combined land-air cargotransportation project was also created that aimed torevive domestic cargo traffic in Turkey and to enhance theAirline’s capacity to serve neighbouring countries. All theelementary preparations for this project have beencompleted with inauguration scheduled for the beginningof 2004.The ISO 9002 Quality Certification awarded to TurkishAirlines in 2000 in recognition of high levels of customersatisfaction plus fast, reliable service was renewed in2003 according to the revisions of the ISO 9001:2000.03/022002 2003 Change %Number of Landings 102,607 100,807 (1.8)Passenger Flights 102,354 100,594 (1.7)Cargo Flights 253 213 (15.8)Cargo (Tons) 118,906 117,923 (0.8)Passenger Flights 110,794 110,656 (0.1)Cargo Flights 8,112 7,267 (10.4)Mail (Tons) 5,999 4,899 (18.3)Despite reduced traffic, TurkishAirlines’ cargo income increased by5.8% due to the priority assigned tohigh revenue cargo in the utilization ofthe existing cargo capacity.17