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Observatorio Latinoamericano de Salud.nant ideology of communication in health is expressedas a linear process.Here, we will analyze how images and discoursescaptured in printed graphic materials of communicativestrategies of prevention of as much chronic as acuteillnesses are destined to failure, on account of beingframed in the perspective of ignorant individuals,which represent the population or public "under risk"and project the ingenuous conscience that continuesto support the paradigm that people will never be actorsof their own destiny, much less will they understandthemselves as real participants in the preventionof illnesses. This was the object of the struggle put forwardby Freire (1970). Individuals are thus exposed tobiological agents, the sole causers of illnesses, due totheir behaviors filled with habits deprived of "hygieneand moral". The illness will then take possession oftheir bodies making use of the threat to pay with theirlives the irreverence of not having complied with theinstructions given by the medical authority for prevention.Hence, there is a legitimating process of scientificknowledge over what is humane, as evidenced inFocault (1977). Medical knowledge therefore illustrates,educates, trains and saves the individual alertinghim/her on the mode of transmission of illnesses, theway to prevent it, and finally that preventive graphicalmessage will indicate the redeeming medical action,which produces the magical change in the conductthat each one individually must implement to recoverhealth or remain free of illnesses, and supposedly continuewith his/her life "happily" for the threat of illnesswill disappear.An entire process of medicalization, which Barros(2002) in his critical analysis considers the causeand effect of the imposition of the hegemony of thebiomedical model of the state. It could be aggregatedhere that it is the cause of the assimilation of incompetenceof individuals in the preventive tasks of illnesses.As an instance of what was rendered, we willavail ourselves of a pamphlet enclosing messages thattend to educate the population "in risk" on avoidingthe contagion of dengue fever by means of curativeand preventive measures. We will reveal through thispamphlet, "How Pedrito terminated the mosquitoes",the representation of a classic example of this alienatingand linear form of communication in health: "Pedrito"characterizes all the people/public of a country(in this case we refer to the Venezuelan people/public),who were supposedly in risk of dengue fever contagionin 1989-90. Within this pamphlet infantilizing,ahistorical and contradictory symbolic structures canbe observed, in its characters and narratives. Not onlythe simplistic and slangy language used but also Pedrito’sgarments -with a newspaper hat on his head, ashield that is the lid of a garbage can and a sword,which he will use to combat the gigantic mosquito thatthreatens him with its enormous beak or proboscisand its aggressive look from a rubber- communicatethe same reductionist message. Moreover, tales theironical behavior images of its characters in the factthat they displace an old rubber tire from the garbageto a middle class home setting, explicitly that the normof this population/public, object of the message, is thecontact with dirt at the expense of contaminating withall kinds of germs, such as the ones that bring aboutdermatological and digestive illnesses among others.The character represents the years 36 or 40 in a ruralVenezuela, with no access to television, which not evenidentifies with the figure of children at the end of the80’s, when the outbreak of the dengue epidemic in Venezuela,and nor does it take account of the point thatthe first Venezuelan official victim was from Maracay,the capital of the Aragua State. Consequently, in viewof its scientific lexicon and formal syntax, we discernedit implicitly embodies the hegemonic discourse of thestate, delineating its origin in the biomedical sector,setting the standard of the medical preventive advice,149