Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia

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survey across the country. But limited researches conducted by different bodies show that the great potential radio broadcasting holds for Ethiopia. 3 3.3 FM Stations in Ethiopia The first FM station was launched in Ethiopia in June 2000, established under Radio Ethiopia. FM Addis 97.1 has been transmitting for 18 hours daily, mainly focusing on urban issues and confined to Addis Ababa and nearby towns, with 2.5Kw (PMC, 2006). 4 Since this station was the first FM station in the country, it has captured a large number of audiences in the urban areas, broadcasting musical programs, news summaries, sponsored programs on social issues, attracting different segments of the audience. FM Addis 97.1 was basically started to be different in style and format to that of Radio Ethiopia. Most of the programs in FM Addis are participatory. Listeners call live and express their views and people appreciate to use this out let because it helps to share their experience. However there is still criticism that sometimes there is the influence of format of national service broadcasting over FM Addis. “This out let shuttles between the conventional and formal and the innovative and informal formats.” (BBCWST, 2006: 7). Apart from programs produced by the station, partners also buy airtime and broadcast their program. Major partners of the station include among others, Panos Ethiopia, Population Media Center, Pro-Pride, AIDs Resource Center, Addis Chamber and Forum for Social Studies. 3 A good experience that lessons can be drawn from is an audience survey conducted by population Media centre (PMC) on the effects of Radio Serial Drama on Reproductive Health Behaviour. The <strong>Audience</strong> survey outlined the key findings on lessons learned on issues of Reproductive Health, Women Status, HIV AIDS, and Family Planning from Two Serial Radio Dramas. 4 Starting from January 2008, FM Addis started broadcasting for 24 hours. 18
Years after the establishment of FM 97.1, Fana FM 98.1 FM Bahir Dar 96.9, Awassa FM, FM 96.3 (established by Addis Ababa City Council) and Dire Dawa FM 106.1 started their transmission in the respective regions. During the past three years, the number of FM stations has increasing, especially in Addis Ababa, raising the total number to five. One important current development as far as FM stations concerned is the opening up of private two FM stations in the capital city Addis Ababa. Zami Public connections and Sheger FM (108.1), begun to air their program starting from November 2007. Even if these two stations took license from the broadcasting agency before 3 years, it took them quite a considerable time to set up the station and broadcast their program. 19
Page 1 and 2: Audience S
Page 3 and 4: 3.3 FM stations 18 4. Findings and
Page 5 and 6: 1- Introduction 1.1 Background ‘D
Page 7 and 8: 1.3 Methodology The study would fol
Page 9 and 10: 1.3.4 Focus Group Discussion The po
Page 11 and 12: 2 Theoretical Framework on Media Ef
Page 13 and 14: By assessing media message during t
Page 15 and 16: such behavior, and finally the mass
Page 17: population, both literate and illit
Page 21 and 22: objective is to promote public awar
Page 23 and 24: stations. The second editor says,
Page 25 and 26: language use. They say using Englis
Page 27 and 28: frequent feedback. In addition, the
Page 29 and 30: household. The women in our sub-cit
Page 31 and 32: the program deals with serious issu
Page 33 and 34: in the process of content selection
Page 35 and 36: They also pointed out issues relate
Page 37 and 38: • The program deals with importan
Page 39 and 40: On the other hand, respondents from
Page 41 and 42: said to have direct relation to the
Page 43 and 44: In addition to this, some responden
Page 45 and 46: Bibliography - Ajzen, I. (1988), At
Page 47 and 48: No. 1 2 3 4 5 6 7 8 9 10 Annex A Ta
Page 49 and 50: Annex B Questionnaire Case No This
Page 51: i. Yes___ ii. No___ iii. I don’t

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Audience Survey Conducted on â€œDewelâ€ Radio ... - FES Ethiopia